Honda Forms First-Ever Sponsorship with an East Coast Sports & Entertainment Venue, Becomes Official Vehicle of Barclays Center And the Brooklyn Nets.
American Honda Motor Co., Inc. has formed a multi-faceted strategic marketing agreement with Barclays Center and the Brooklyn Nets, marking Honda's first-ever major sponsorship with a sports and entertainment venue on the East Coast. Honda is the official vehicle of Barclays Center and Brooklyn Nets, becoming the 10th Founding Partner for Barclays Center, which opens on September 28.
Honda has secured the entitlement for one of the clubs in the arena, Honda Club. Additionally, with Barclays Center emerging as the home of major college basketball on the East Coast, Honda will be the presenting sponsor of BROOKLYN HOOPS™ Winter Festival college basketball tripleheader featuring Michigan vs. West Virginia, St. John's vs. St. Francis of Brooklyn and Fordham vs. Princeton on Saturday, December 15.
Honda will have a fan-friendly interactive display on the arena's main concourse. The sponsorship rights also include a major advertising presence via the unparalleled "Street-to-Seat" brand signage at all Barclays Center events, as well as exposure on radio during Brooklyn Nets games and in-arena signage during Nets games at Barclays Center.
"New York is undeniably an important region for Honda and the alliance with Barclays Center and the Brooklyn Nets is a great fit within our marketing efforts in the Northeast. We couldn't be more excited to be part of this landmark venue," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "Barclays Center is an innovative venue that aligns well with the Honda brand and we're looking forward to being a part of the action and excitement in Brooklyn."
"We are thrilled that Honda is making such an important statement by selecting Barclays Center as its first-ever major partnership with a sports and entertainment arena on the East Coast," said Barclays Center and Brooklyn Nets CEO Brett Yormark. "Honda is one of the most respected automobile companies in the world and we are delighted that it sees the value and exposure opportunities of forming a partnership with Barclays Center, one of the most anticipated venues in the country. Barclays Center and the Brooklyn Nets are proud to drive forward with such a world-class automobile company as we continue to bring top brands to Brooklyn."
Honda offers a complete lineup of Honda cars, trucks and service through a network of 1,037 Honda dealerships within the United States. In 2012, Honda will mark 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced over 23 million vehicles in North America (using domestically and globally sourced parts), Honda currently operates 7 major automobile manufacturing facilities in the region.
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About Barclays Center
Scheduled to open in September 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center will have one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center will offer 18,200 seats for basketball and up to 19,000 seats for concerts, and will also have 100 luxury suites, four bars/lounges, three clubs, and The 40/40 Club restaurant.
Barclays Center will host an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, professional hockey, and the Brooklyn Nets. Some of the special programming that is already scheduled includes JAY Z, who will open the building on September 28 with the first of his eight concerts, Barbra Streisand, Andrea Bocelli, Justin Bieber, Journey, Leonard Cohen, The Who, Bob Dylan & His Band with Mark Knopfler, Rush,UB40, Maxi Priest, Hezekiah Walker, Neil Young & Crazy Horse, The King's Men gospel concert with Kirk Franklin, Marvin Sapp, Donnie McClurkin, and Israel Houghton, 2012 Verizon's How Sweet the Sound™, Russell Peters, the Barclays Center Classic men's college basketball tournament, Atlantic 10 Men's Basketball Championship, Coaches vs. Cancer Classic, Islanders vs. Devils game, Ringling Bros. and Barnum & Bailey Circus and Disney on Ice, Kellogg's® Tour of Gymnastics Champions, and the New York Masters equestrian show jumping. Current programming alliances with Barclays Center include Golden Boy Promotions, IMG, Feld Entertainment, Lagardere Unlimited, and the Brooklyn Academy of Music.
In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include American Honda Motor Company, American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, GEICO, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: adidas, Anheuser-Busch, The Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, SONY, Tyco, and Willis.
Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.
SOURCE American Honda Motor Co., Inc.