ALLIED INTEGRATED MARKETING’S MULTICULTURAL PRACTICES CONTINUE TO FLOURISH AND EVOLVE TO NEW AUDIENCES
Allied Integrated Marketing Promotes Heads of Allied Contigo and Allied Moxy to Senior Vice Presidents and expands service offerings to the LGBTQ audience
Allied Integrated Marketing expands its multicultural services to three core audience segments, developing culturally relevant and rich communication strategies as entertainment companies and brands increase their emphasis on audience-specific campaigns. Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
As Allied Hispanic marks its five-year anniversary, it is rebranding to Allied Contigo. Marcella Cuonzo, who leads the division, is being promoted to Senior Vice President, and Vanessa Krause is being promoted to Vice President of Hispanic Field Marketing. Under Cuonzo’s leadership the division has grown dramatically, designing innovative and pioneering multi-platform campaigns that drive social buzz and increase clients’ visibility through unique strategic activations. Allied Contigo is the only agency with experienced bicultural marketing specialists and bilingual teams on the ground in top U.S. Hispanic markets.
About Allied Integrated Marketing: Allied Integrated Marketing is the leading entertainment, culture and lifestyle agency in North America, and works with many of the best brands in entertainment and consumer marketing. Allied’s innovative team includes experts in Publicity, Promotions, Experiential, Media, Creative, Partnerships, Market Research and Multicultural marketing, as well as a full-service Digital offering via its digital division, 87AM. Allied delivers effective, integrated campaigns on a national, regional and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships and on-the-ground resources to activate consumers where they live, work and play. For more information about how Allied drives results for its clients, please visit www.alliedim.com.