In preparation of the brand’s 120th anniversary, Dos Equis is refreshing the brand’s logo and packaging, featuring a design called ‘Coin,’ evocative of the Centenario, a Mexican coin, first minted in 1921 to commemorate the 100th anniversary of Mexico’s independence. The design includes:
o The two iconic red Xs (Roman numerals), as the brand was originally called Siglo Veinte to commemorate the arrival of the 20th century.
o The Gold coin, which is part of Mexico’s strong heritage – its riches, art and golden sunlight.
o Moctezuma, the final ruler of the Aztec Empire between the two X’s, blending the Mexican heritage with a forward look towards the future.