The Mexican rock band, the foundation and the Bank launch a contest to promote environmental protection and measures to address climate change
On Monday, June 6, the Inter-American Development Bank (IDB), the Mexican rock band Maná and its foundation Selva Negra launched a video contest inspired by “¿Dónde jugarán los niños?” (“Where Will the Children Play?”), one of the most popular songs in the history of Spanish-language rock.
“The contest is an invitation to creative young people from Latin America and the Caribbean to help create the official video for this song and to spread awareness regarding climate change and its impact on the environment,” said Juan Pablo Bonilla, Manager of the Bank´s Climate Change and Sustainable Development Sector. “We believe that music and the creativity of our young people make a strong combination for raising ecological consciousness.”
The launch of the contest coincides with the observation of World Environment Day (on June 5). Maná, the foundation and the IDB marked the date by inviting creative, committed young people to create a message on behalf of the environment and to drive changes in attitude toward sustainable development through music.
“We all have to do our part to both help and educate,” said Fher Olvera of Maná. “The band hopes to be an inspiration for the millions of young people who will be the ones making the big decisions in the future. We have a great opportunity through this agreement with the IDB to protect the environment and to encourage young people to act locally so we can find global solutions.”
Via a Memorandum of Understanding signed between their Selva Negra foundation, Maná has also agreed to work with the IDB to work together on covering the ecological footprint created by the band´s tours. This will be achieved through measures including reforestation programs in threatened ecosystems that play a key role in preserving biodiversity, and educational campaigns focused on the environment that aim at ensuring a more sustainable future. The commitment is part of a campaign that the band began 20 years ago with the creation of the foundation.
Those interested in participating in the initiative should consult the website www.dondejugaran.org and through their respective social networks. To participate in the conversation on environmental protection and climate change in Latin America and the Caribbean, use the hashtag #mejorandovidas. The deadline for the submission of videos will be July 31.
About the IDB
The Inter-American Development Bank is devoted to improving lives. Established in 1959, the IDB is a leading source of long-term financing for economic, social and institutional development in Latin America and the Caribbean. The IDB also conducts cutting-edge research and provides policy advice, technical assistance and training to public and private sector clients throughout the region.
About Fundación Ecológica Selva Negra
Fundación Ecológica Selva Negra is a nonprofit organization founded in 1996 by the members of Maná. Since then, Selva Negra has been developing multiple programs concerning species preservation, environmental education and conservation and participation in projects that foster community development. Through this work, the Selva Negra Foundation represents the social advocacy arm of Maná.
Having formed in Guadalajara, Mexico in 1986, the quartet of Fher Olvera, Alex González, Sergio Vallín and Juan Calleros have gone on to be global envoys for the Latin Rock genre, while selling over 40 million albums. To date, Maná has won four GRAMMY and eight LATIN GRAMMY Awards. In the United States, Maná has registered nine #1 albums and ten #1 singles, more than any other band in the history of Billboard’s “Hot Latin Songs” chart. Maná is the top-drawing Spanish language concert band in the U.S., setting numerous attendance records. This fall, Maná will launch the LATINO POWER TOUR across the United States, uniting fans with Voto Latino and other humanitarian organizations to urge Latino communities to vote in the upcoming presidential elections.