Tradicional has long been enjoyed by a string of female trailblazers including Frieda Kahlo and Janis Joplin, so it makes total sense for Tradicional to partner with Madonna, the Queen of Pop, on her new Rebel Heart Tour. Madonna has spent four decades reinventing what it means to be a pop star, brilliantly uniting music, dance, fashion, sex, celebrity, controversy, visual art and activism. No singer in recent memory has inspired more inheritors and imitators. The resemblance between Madonna and Tradicional is uncanny. As the original tequila recipe, and the tequila that has been pushing the limits within the tequila category for over two centuries, Tradicional continues to define the gold standard within the tequila world.
"MADONNA Takes a Shot of Jose Cuervo Tradicional at Last Night’s Atlanta Show"