ReedPOP & Brooklyn Brewery Reveal 2016 Defender: The New Face of Brooklyn Defender IPA Crafted Exclusively For New York Comic Con & NYCC Presents
ReedPOP, the world’s leading producer of pop culture events, and Brooklyn Brewery, the craft beer pioneer dedicated to brewing flavorful beer, today revealed the new face of Brooklyn Defender IPA, the Official Beer of New York Comic Con 2016. She is the fifth superhero to join the esteemed lineage of Defenders past and was designed by American comic book artist, Jamal Igle (Molly Danger, Supergirl, Firestorm). As of August 1, the new package design will be available in 27 states across the US and for the first time internationally in France, Spain and Korea.
The 2016 Defender is a bold new hero from Brooklyn who rockets through the skies and scours the alleys to defend against the forces of blandness everywhere. Clad in a homemade high-tech armor suit, her constant vigilance and technological brilliance protects brewers, creators and beer drinkers! This year’s rendition will be introduced at a release party at Brooklyn Brewery on August 17 and will be available in bottles and on tap where Brooklyn beer is sold in preparation for New York Comic Con, October 6-9 at the Javits Center.
“My father was a graphic artist and I started out as a comics geek kid and then a filmmaker. I feel that even now, through the beer, I’m creating a picture and telling a story, but in a bottle or a glass instead of paper or film,” Garret Oliver, Brooklyn Brewery Brewmaster explained. “This is the fifth year of the Defender, and although the character changes, the Defender’s challenge remains steady and vivid – to protect creativity, individuality and boldness of flavor for the People. What can be better than that? I think Jamal and I have the coolest jobs on earth!”
In celebration of the East Coast’s largest pop culture festival, renowned comic book artist and editor Jamal Igle crafted the bold spirit of the 2016 Brooklyn Defender to embody the modern hero.
“My take on the Brooklyn Defender is that the hero represents today’s DUMBO – high tech and can save many from bland nights by soaring through the skies,” explains Jamal Igle. “Not only does she outsmart her enemies, but she also utilizes her athleticism and artistic abilities to defend against tasteless beer and those who stand behind her.”
“This is the fifth year we’ve partnered with Brooklyn Brewery and each year, the beer and Defender superhero depiction perfectly embodies New York Comic Con,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “We know our fans will enjoy both the fruity and hoppy taste of the beer, plus the badass Brooklyn Defender that Jamal created!”
The Brooklyn Defender will protect New York from boring beverages at the 2016 Defender release party at the Brooklyn Brewery on Wednesday, August 17 from 8:00 PM – 10:30 PM. For more information and to RSVP, visit NewYorkComicCon.com/Defender.
ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, Emerald City Comicon (ECCC), BookCon, Oz Comic-Con, Comic Con India, Paris Comic Con, Star Wars Celebration, Star Trek: Mission New York, TwitchCon, ComplexCon, UFC Fan Expo and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. (www.reedpop.com).
ABOUT BROOKLYN BREWERY
Founded in 1988, The Brooklyn Brewery is one of the foremost craft breweries in the world, currently ranking #10 in volume among United States craft breweries. In pushing the boundaries of beer while keeping an eye on tradition, Brooklyn Brewery produces award-winning beers that are available in 26 states and more than 20 countries. The Brooklyn Brewery is located in the Williamsburg section of Brooklyn and has been a proud supporter of the arts, music and community efforts since its inception.brooklynbrewery.com