Two of the most powerful brands in the action figure business, Nickelodeon’s Teenage Mutant Ninja Turtles and WWE, have joined forces for a one-of-a-kind collaboration, Ninja Superstars. The co-branded action figures featuring the Teenage Mutant Ninja Turtles suited up as iconic WWE Superstars were revealed during New York Comic Con.
Playmates Toys, the longtime master toy licensee for Teenage Mutant Ninja Turtles, developed the Ninja Superstars action figures to give fans the opportunity to take the Turtles from the sewer to the ring and determine who will be crowned the next champion of the sewers. The Turtle figures are highly detailed to capture the signature look of each WWE Superstar. Each figure stands 6” tall, is fully articulated and comes with full ring gear and all the sewer slam accessories needed to perform knockout ninja moves to take down any opponent.
Nickelodeon’s “Teenage Mutant Ninja Turtles—Rise of the Super Shredder” panel, which took place earlier today at the Hammerstein Ballroom during New York Comic Con, featured a special appearance by WWE Hall of Famer Sting who unveiled the new figures. Following the panel, the figures will be on display for fans at Nickelodeon’s booth (Crystal Palace lobby) in Jacob K. Javits Convention Center through the end of New York Comic Con on October 9, 2016.
“We are thrilled to have had the opportunity to create action figures that bring two adored brands together in a unique way,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “Both Teenage Mutant Ninja Turtles and WWE fans will love the introduction of their favorite WWE Superstars reimagined as the Turtles as they create the ultimate sewer match.”
The Ninja Superstars assortment from Playmates Toys, which will be available exclusively at Walmart in early November, includes the following:
- Leonardo as WWE Superstar John Cena
- Raphael as WWE Hall of Famer Sting
- Donatello as WWE Superstar Undertaker
- Michelangelo as WWE Hall of Famer “Macho Man” Randy Savage
“The Ninja Superstar action figures are the ultimate mash-up of the iconic Teenage Mutant Ninja Turtles and four legendary WWE Superstars,” said Jon Roman, Senior Vice President, Toys, Nickelodeon. “Passionate fans of TMNT and WWE will love this exciting collaboration from Playmates Toys that is imaginative, innovative and totally unexpected.”
“We are excited to partner with Nickelodeon’s Teenage Mutant Ninja Turtles to create one-of-a-kind Ninja Superstar action figures,” said Casey Collins, WWE Executive Vice President, Consumer Products. “This new partnership brings together two of the most successful brands in entertainment by combining our larger than life WWE Superstars with the iconic Turtles.”
About Teenage Mutant Ninja Turtles
Since its launch in 2012, Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles has re-energized these iconic characters of this wildly popular franchise. Currently in its fourth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 50+ languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers. Executive produced by Ciro Nieli and Brandon Auman, the series is created at Nickelodeon in Burbank, Calif.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
About Playmates Toys
With a history of over 50 years, Playmates Toys is today among the most well-respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, one of today’s top-selling male action brands. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com or http://facebook.com/TMNTPlay.