Jefferson Akly has 14 years of experience in the music business industry. As Co-Founder and Chief Operating Officer of his independent artist development company, he developed a comprehensive marketing and branding plan that included guerrilla, social and content marketing. Jeff took that opportunity to also extend his creative approach to assist with educating the public on Pulmonary Large-Cell Neuroendocrine Carcinoma (LCNEC) though a fundraiser to benefit a family to offset medical expenses. In 2013, he participated in the Google Online Marketing Challenge, a global collegiate competition, which allowed him to lead a digital team in representing a nonprofit in an AdWords campaign. Jeff has earned a Master of Science in Internet Marketing and a Bachelor of Science in Music Business from Full Sail University. He was also awarded the â€œAdvance Achiever Award,â€ as well as â€œCourse Director Awardsâ€ in Artist Management, Business Law and Marketing.