Wisin, one of Latin-urban music’s hottest talents, is the star of a new campaign that H&R Block is using to kick off this year’s tax refund season with a bang. The spot announces an early-season promotion during which 1,000 people will win $1,000 a day from now through February 15, the equivalent of $1 million a day for the first month of the tax refund season.
For the new campaign, created by H&R Block’s Miami-based agency of record MARCA, Wisin re-recorded his hit song Piquete. In this special version of the song, now called Billete (money), the Latin music star encourages U.S. Latinos to file their taxes early and visit H&R Block offices for a chance at the daily drawing.
“These sweepstakes are unprecedented in the tax preparation industry,” said Tony Nieves, president of Marca, “and we want to make sure that as many Latinos as possible increase their chances of winning by doing their taxes with H&R Block as early as possible this season. This new campaign and Wisin’s enormous popularity will help make that happen.”
NO PURCHASE NECESSARY. For Official Rules and Alternate Method of Entry click here. Open to legal U.S. residents (50 states + DC & PR) age 18+. Entry Period: 1/4/16 – 2/15/16. One entry per taxpayer with paid federal tax return. Daily drawings 1/16/16 – 2/15/16 + final drawing on 2/19/16. 1,000 winners per drawing; 32,000 winners total. Total ARV: $32,000,000. Void where prohibited.
About H&R Block
H&R Block, Inc. (NYSE: HRB) is the world’s largest consumer tax services provider. More than 680 million tax returns have been prepared worldwide by and through H&R Block since 1955. In fiscal 2015, H&R Block had annual revenues of nearly $3.1 billion with 24.2 million tax returns prepared worldwide. Tax return preparation services are provided by professional tax preparers in approximately 12,000 company-owned and franchise retail tax offices worldwide, and through H&R Block tax software products. H&R Block also offers adjacent Tax Plus products and services. For more information, visit the H&R Block Newsroom at http://newsroom.hrblock.com/.
MARCA is a full-service, cross-cultural marketing communications agency. Led by founders Tony Nieves (President) and Armando Hernandez (EVP Chief Creative Officer), MARCA is based in Miami. Current clients include DishLATINO, NASCAR, TracFone, Payless ShoeSource, H&R Block and Sobieski Vodka. Everyone at MARCA has life and work experience in General, Hispanic and Latin American markets. For more information, visit www.marcamiami.com.
Contributed: Hispanicize Wire – MARCA Launches H&R Block Campaign with Wisin