CHI® & Univision’s Jomari Goyso Unveil #CHIparaMi Latino Campaign

Fashion & Beauty
"CHI® & Univision’s Jomari Goyso Unveil #CHIparaMi Latino Campaign"

Dr. Farouk Shami, Chairman and Founder of Farouk Systems Inc., the manufacturer of the CHI® and BioSilk® brands, announces the launch of the #CHIparaMi campaign with celebrity stylist and Univision television personality Jomari Goyso.


#CHIparaMi is an initiative designed to host seminars around the United States promoting the empowerment of women along with providing beauty education to inspire. #CHIparaMi will deliver motivational content and brand exposure to the Latina market through Univision programming in Spanish that will include a media campaign along with tutorials from Jomari Goyso. In addition to this partnership, Dr. Farouk Shami, along with Jomari Goyso, will be touring the 6 cities in the United States to provide makeovers with Farouk Systems commitment to donate $10,000 in product monthly to Hispanic communities.

Jomari, who is also a beauty and fashion expert and co-host of Univision’s evening TV show Sal y Pimienta (Salt and Pepper), Primer Impacto (First Impact) and other Univision shows, is thrilled to enter into this agreement with CHI® and its founder Dr. Farouk Shami, to help deliver a message of beauty and stylish motivation to the Latino community throughout the USA. This is the first time since Jomari became a part of the Univision family that he has agreed to become a spokesperson for a beauty brand.

“This campaign will provide the perfect platform for us to reach out to all Latina women to help motivate and inspire through beauty,” states Dr. Farouk Shami, Chairman and Founder of Farouk Systems Inc. “I am proud to have Jomari on board to help spread our message and serve as our new spokesperson. Together, our passion will be able to impact so many people in a positive way.”

“I had to find a product I truly believed in to be able to recommend to others,” explains Jomari. “Plus, Dr. Farouk Shami is an immigrant, like many of us in the Hispanic Community. It’s an honor and I’m happy to work with him to empower our Latina women and help them look and feel their best.”

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The #CHIparaMi campaign officially kicks off through social media and an exclusive announcement party in Miami on August 24, 2016. The campaign will feature TV spots, posters, and special social content including photos and tutorial videos.

CHI® products and tools are available through professional distributors, fine retailers and authorized professional salons worldwide.


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To learn more about the Jomari Goyso #CHIparaMi campaign, or CHI® follow CHI en Español on social media.

Twitter and Instagram: @CHIEspanol


About Farouk Systems:

Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide. Please visit our website at and like us on


About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country  available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of

U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish- language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish- language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas,

ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings

– De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to

consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations

including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El

Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit


About Jomari Goyso

Born in Spain, Jomari Goyso got his start in the world of beauty at the age of just 16 when he became the personal hairstylist for the female lead singer of the Spanish group Fangoria. His career has taken off since then, and his list of clients has broadened to include numerous film and recording stars in Spain. In addition, he regularly participates as a stylist in important fashion shows in Madrid and Paris. When he was 21, he decided to move to Hollywood, where he started working as a stylist for internationally-known celebrities who wear his creations at such high-profile events as the Oscars and the Golden Globes. Throughout his career, he has also worked for numerous publishing houses and covers of major magazines including Vogue, Marie Claire, Cosmopolitan, Glamour, Vanidades, Hola, People en Español, InStyle, and others.

En 2008, Jomari Goyso took his first steps as a beauty critic with a monthly column in the American magazine Estylo, and soon after that he got his own beauty section on the Yahoo! Telemundo’s Mujer de Hoy web channel. In 2010, he made the jump to television appearing on CNN en Español as a commentator on Hollywood red carpets of, and in 2011 he was invited by “Primer Impacto” to comment on the red carpet at the “Premios Juventud” Youth Awards.  His success on that assignment led to the creation of his own weekly segment on the program and his co-host role on Sal y Pimienta” (Salt and Pepper), the evening show adds salt and pepper to the hottest show-business headlines. He was also judge during season eight and nine of the Univision Network’s hit reality show/beauty contest “Nuestra Belleza Latina” (Our Latin Beauty or NBL)

Jomari was nominated for the Metropolitan Fashion Awards 2016 in the “fashion commentator”category competing against some of the top fashion experts in the entertainment industry.