Urban Outfitters is pleased to announce the global launch of DWT for UO, a UO-exclusive collection celebrating Ariana Grande’s iconic Dangerous Woman Tour, album and era of the same name. The 9-piece assortment will launch on December 8th at all North American stores at 5 PM in each store’s respective time zone, followed by an e-commerce launch on UO’s website on December 11th.
Produced in partnership with Bravado, UMG’s leading merchandise and brand management company, the collection includes previously unreleased designs and features t-shirts, sweatshirts, sweatpants, a dad hat, a bomber jacket and an anorak jacket. Prices range from $34-$299.
To celebrate the launch of the collection in stores, UO will feature product and a special playlist in all North America stores on December 8th, amplifying the collection’s release at Space 1520 in Hollywood and at the 14th Street and 6th Avenue location in New York.
About Ariana Grande:
With her powerful vocals and astonishing range, Ariana Grande has emerged as one of the most magnetic and massively successful performers in pop music today. At age 24 she’s delivered three platinum-selling albums and surpassed 18 billion streams, in addition to nabbing four Grammy Award nominations and landing eight hits in the Top 10 on the Billboard Hot 100 chart. With her most recent album — 2016’s critically acclaimed Dangerous Woman — Grande both boldly defies expectation and reveals the full force of her voice (recently hailed as an “extraordinary, versatile, limitless instrument” upon Grande’s appearance on Time’s “100 Most Influential People” list).
Since making her full-length debut with 2013’s Yours Truly (featuring the game-changing, triple-platinum smash “The Way”), Grande has brought her striking vocal presence to a genre-blurring breed of pop, taking on R&B, soul, and electronic music with equal nuance and assurance. Arriving in 2014, her sophomore effort, My Everything, garnered a Grammy Award nomination for Best Pop Vocal Album and spawned the 6x-platinum hits “Problem” and “Bang Bang” (a Grammy nominee for Best Pop Duo/Group Performance). Through the years, the longtime actress and former Broadway star has proven the scope of her talent by appearing on Scream Queens and Hairspray Live! and showcased her comedic chops by hosting Saturday Night Live. With her social media following now surging past 200 million, Grande has also earned numerous accolades from the MTV Video Music Awards, iHeartRadio Music Awards, and American Music Awards (including the highly coveted Artist of the Year prize).
The first artist in music history to see the lead single from her first three albums debut on the Billboard Hot 100, Grande embraced a more uncompromising vision than ever before in the making of Dangerous Woman. With People noting that the album “celebrates feminine might,” Entertainment Weekly praised Grande for “having something meaningful to say with that jaw-dropping voice — one of the most exquisite in pop today.” Grande recently wrapped up her widely lauded Dangerous Woman Tour in support of the album, performing 85 arena shows worldwide.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences