Guys Get Ready For Spring

Fashion & Beauty
"Guys Get Ready For Spring"

Spring has started and AXE has the perfect solution for Spring prep as the weather changes. Now guys can take full advantage of the 12 hours of sunlight with the AXE Advanced Collection, including the first-ever men’s body washes in the U.S. to feature 12-hour touch-release technology.


More than nine in ten millennial men (94%) wish they could keep the shower-fresh feeling with them all day[1], and with the new AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Washes, they can look and feel as good as they did when they first got out of the shower.


“Today’s guy requires product innovations and advanced technology that keep up with his style,” says Donna Foster, Senior Scientist, Unilever. “The AXE Advanced Collection body washes are designed with millions of microscopic encaps that are deposited onto the skin so every time his body is touched throughout the day, it creates a burst of fragrance.”


Developed by renowned fragrance house Firmenich, AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Wash fragrances contain notes of chilly iced mint and refreshing ginger, and charcoal with a touch of watermint respectively. With intoxicating fragrances and state-of-the-art technology, guys can feel confidently fresh all day, all season.

About the Advanced Collection

[1] These are findings from an Ipsos poll conducted October 7-11, 2016 on behalf of Unilever. For the survey, a sample of 1,000 U.S. adults between the ages 18 and 34 was interviewed online, in English. For more information on this study, including findings and full methodology, please visit the Ipsos News Center.