Japanese skin care brand SK-II launched their global campaign #changedestiny, which is a commitment to empower women with the promise of ageless skin and confidence. The new line of products are to help reduce 10-30 years off your age. In anticipation of this campaign, SK-II has a pop-up studio all month long, which attendees can test products, skin consultations, yoga and more. There are a few events lined up including special appearances and InStyle magazine to help celebrate.
The evening was filled with a large crowd researching and testing products at various stations, receiving back massages, manicures and skin consultations. The skin consultations were short, but unique with the tools that were used to check skin types. The tool was helmet shaped with a built-in camera that immediately diagnosed your skin. Several test results displayed a median score of at least 50% for ageless skin. Style Ambassador Tai Beauchamp of InStyle was the host of the event and spoke about her beauty secrets to looking great at age 38. She started using eye cream as a part of her skin care regimen when she was 23 years old.
Actress Cate Blanchett is the spokesmodel for SK-II, which many did not know has been in the beauty business for over 30 years. Science, technology and ingredients has helped build this company’s foundation.
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