JOHNNIE WALKER BLUE LABEL recently welcomed icons from the worlds of film, music and F1 to SYMPHONY IN BLUE, MONACO – an experiential spectacular that transported guests including Eva Longoria, McLaren Honda Formula One driver Jenson Button, England Rugby Captain Chris Robshaw and his girlfriend Camilla Kerslake into a universe of flavour, craftsmanship and heritage.
Hosted inside Monacoâ€™s Ermanno Palais, Symphony in Blue kicked off a long weekend of glamour, style and sophistication. As anticipation in Monte Carlo grew for one of the greatest jewels in the motor racing crown â€“ the Monaco Grand Prix – Johnnie Walker and the McLaren Formula One Team celebrated the 10th anniversary of their partnership.
Just sixty guests from around the globe were invited to Fridayâ€™s intimate Symphony in Blue experience, which showcased how a multi sensorial, theatrical experience that plays with imagery, sound and light can influence the perception and taste of a whisky hailing from the four corners of Scotland. Two-time Formula 1 World Champion and Johnnie Walker Global Responsible Drinking Ambassador, Mika HÃ¤kkinen, joined Â Button and Ron Dennis, Chairman and CEO McLaren Group, Â to celebrate the unique partnership forged over the past decade.
Guest attendee, Eva Longoria said, â€œIt has been a real pleasure to be a part of Johnnie Walker Blue Label’s Symphony in Blue, Monaco this evening. To be here on race weekend, when the atmosphere is so electric, is an amazing experience!”
Jenson Button said, â€œLiving here I understand the unique character of Monaco and what makes it so glamorous, which is why Symphony in Blue, is the perfect match for this Grand Prix. Itâ€™s the pinnacle race of the season and the perfect way to celebrate our historic 10 year partnership.â€
On arrival, guests were drawn into a Scottish woodland, as oak, moss, peat, barley and water surrounded Â them, bringing to life the rarity of Johnnie Walker Blue Label that comes from uniquely delicate ingredients and a symphony of rich flavours.
In further rooms guests continued to explore the unparalleled rarity, heritage and craft of Johnnie Walker Blue Label with each experience encapsulating the delicacy and intricacy of detail that goes into every bottle.
Global Brand Ambassador, Tom Jones, was on hand to mentor guests on the impeccable character demanded for Johnnie Walker Blue Label, â€œOnly one in 10,000 casks of whisky are selected to form our blend so we gave guests the opportunity to experience the perfect serve over 10,000 year old ice chiseled by their own hand, to represent the rarity of our liquid.â€
As they looked over a city buzzing with excitement ahead of Sundayâ€™s race, guests sipped on stunning Johnnie Walker cocktails which were carefully paired with luxurious canapÃ©s such as haggis bon bons with whisky marmalade and freshly shucked oysters to delicately enhance the whiskyâ€™s unique flavour profiles.