MAN ON WIRE (’08): Trailer
Sony Computer Entertainment America LLC (SCEA), Sony Pictures Entertainment, and IMAX Corporation today are teaming up to deliver â€œCan You Walk the Walk?â€ â€“ a virtual reality (VR) experience that puts you right out onto a high-wire walk between the towers of the World Trade Center in 1974. The demo will be presented on â€œProject Morpheusâ€ (Morpheus) â€“ a VR system developed by Sony Computer Entertainment Inc. (SCE) that takes the PlayStationÂ®4 (PS4â„¢) system to new levels of immersion and demonstrates the future of gaming.
â€œCan You Walk the Walkâ€ will be on display this week at CineEurope in Barcelona.
Morpheus enables players to experience a sense of presence, where they feel as though they are inside the virtual world of a game, through high resolution visuals, advanced tracking, 3D audio technology, and the power of PS4. This unique VR system has been met with huge interest and industry enthusiasm since the unveiling of Morpheus in March 2014. Featuring a 5.7-inch 1920 x RGB x 1080 resolution OLED display, 120fps output, nine LEDs for accurate positional tracking with PlayStationÂ®Camera, and a user-friendly design, Morpheus is set to launch as a consumer product in the first half of 2016.
In â€œCan You Walk the Walk,â€ Morpheus users can experience for themselves what it was like to balance in the immense void between the World Trade Center towers, the feat dramatized in the upcoming film The Walk. In the film, Philippe Petit (Joseph Gordon-Levitt), guided by his real-life mentor, Papa Rudy (Ben Kingsley), is aided by an unlikely band of international recruits, who overcome long odds, betrayals, dissension and countless close calls to conceive and execute their mad plan. Academy AwardÂ® winner Robert Zemeckis, the master director of such marvels as Forrest Gump, Cast Away, Back to the Future, Polar Express and Flight, again uses cutting edge technology in the service of an emotional, character-driven story. With innovative photorealistic techniques and IMAXÂ® 3D wizardry, The Walk is genuine big-screen cinema, a chance for moviegoers to viscerally experience the feeling of reaching the clouds. It is also one of the rare live-action films that is a PG-rated, all-audience entertainment for moviegoers 8 to 80 â€“ and a true story to boot. Already honored as the opening night of the New York Film Festival, The Walk is a love letter to Paris and New York City in the 1970s, but most of all, to the Towers of the World Trade Center.
Directed by Robert Zemeckis, the screenplay is by Robert Zemeckis & Christopher Browne, based on the book â€œTo Reach the Cloudsâ€ by Philippe Petit, and produced by Steve Starkey, Robert Zemeckis, and Jack Rapke.
â€œCan You Walk the Walkâ€ invites users to try Petitâ€™s walk for themselves â€“ stepping out onto the wire to make Petitâ€™s historic pass between the towers. Petit trained for years to make his â€˜coupâ€™ possible; only in Virtual Reality is such a feat possible for the rest of us.
Sony Pictures commissioned the team at Culver City-based Create Advertising Group to develop and deliver the â€œCan You Walk The Walkâ€ VR experience.
Commenting on the announcement, Dwight Caines, president, Theatrical Marketing, said, â€œâ€˜Can You Walk the Walkâ€™ is a thrilling experience. With Morpheus, now ordinary people can see what it is like to walk between the 140 feet between the World Trade Centers, over 1,300 feet up in the air. Itâ€™s one thing to imagine stepping onto that thin wire and quite another when thatâ€™s your entire frame of reference, as only VR can show. â€˜Can You Walk the Walkâ€™ gives a first-person look at something only one person has ever or will ever see, and it gives another layer of meaning to the motion picture experience that Robert Zemeckis is creating.â€
â€œWeâ€™ve been thrilled with the reception Project Morpheus has received within the gaming community, and we look forward to giving a broader audience a chance to experience virtual reality from PlayStation,â€ said Phil Rosenberg, senior vice president, business development and publisher relations, SCEA. â€œVR is a powerful new medium, and â€™Can You Walk the Walk?â€™ demonstrates the potential for this exciting technology outside of gaming.â€
â€œNot only is The Walk the crowning achievement of a master filmmaker, it is a once-in-a-lifetime motion picture experience, unlike anything youâ€™ve ever seen before. Thatâ€™s why we jumped at the chance to be a part of this campaign,â€ said Greg Foster, Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment. “IMAX is thrilled to be teaming up with Bob Zemeckis and our partners at Sony Pictures on â€˜Can You Walk the Walk?â€™ as we support the delivery of this innovative virtual reality experience to a select audience.â€
About Sony Pictures Entertainment:Â
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPEâ€™s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Sony Computer Entertainment America LLC:
Sony Computer Entertainment America LLC (SCEA) has revolutionized home entertainment since the first PlayStationÂ® console launched in 1995 in the United States, followed by the PlayStationÂ®2 computer entertainment system launch in 2000. SCEA continued to redefine the entertainment lifestyle with the PSPÂ® (PlayStationÂ®Portable) handheld entertainment system, the PlayStationÂ®3 (PS3â„¢) computer entertainment system, PlayStationÂ®Network, PlayStationÂ®Vita (PS Vita) handheld entertainment system, and the PlayStationÂ®4 (PS4â„¢) computer entertainment system. Recognized as an undisputed industry leader, SCEA markets the PlayStation family of products and develops, publishes, markets and distributes software for PS3, PS Vita, and PS4 systems in North and South America. Based in San Mateo, California, SCEA serves as headquarters for all North and South American operations.
About IMAX Corporation:Â
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world youâ€™ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAXâ€™s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2015, there were 943 IMAX theatres (820 commercial multiplexes, 18 commercial destinations and 105 institutions) in 63 countries.
IMAXÂ®, IMAXÂ® 3D, IMAX DMRÂ®, Experience It In IMAXÂ®, An IMAX 3D ExperienceÂ®, The IMAX ExperienceÂ® and IMAX nXosÂ®are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).