FURIOUS 7 HITS THE STREETS WITH WAZE FOR GROUNDBREAKING PROMOTION TO LAUNCH HOME ENTERTAINMENT RELEASE
Navigation App Gives Drivers the Fastest Route
To Locate Free Furious 7 Merchandise in Seven Cities
Universal Pictures Home Entertainment (UPHE) is leveraging Waze (http://www.waze.com), the real-time crowd sourced navigation app, to promote the home entertainment release of global blockbuster Furious 7. â€œGet your Furious 7 Fix Fastâ€ is a first-of-its-kind promotion that will allow Waze users in seven cities to find Prizing Pit Stops giving away free Furious 7 merchandise. UPHE will release Furious 7 on Digital HD starting today and on Blu-rayâ„¢, DVD and On Demand on September 15.
From today through September 17, Waze will display scheduled messages announcing the release of Furious 7 on Blu-rayâ„¢, DVD and Digital HD in seven participating markets. On one day in each market, Waze users can also find directions to pop-up venues where street teams will be distributing free Furious 7 branded T-shirts, hats, license-plate frames, and a limited number of digital codes to download the film on Digital HD, among other items. Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.
Prizing Pit Stops will take place on the following days:
Friday, Sept 11: Portland & Dallas
Monday, Sept 14: San Francisco & Washington, D.C.
Tuesday, Sept 15: New York & Los Angeles
Thursday, Sept 17: Chicago
The promotion, which marks the first time Waze has partnered with a home entertainment distributor, will be supported by local cable and radio mentions in the participating markets and through Wazeâ€™s social media posts.
â€œWeâ€™re excited to team with Waze, one of the top navigation apps, to excite fans for the release of Furious 7,â€ said John Morici, UPHE Managing Director, US & Canada. â€œThis is an innovative promotion that uniquely engages audiences with an app that has become indispensable to millions of commuters.â€
About Furious 7
Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast across the globe in the Extended Edition of their most gravity-defying and emotional adventure yet. Targeted by a cold-blooded black-ops assassin with a score to settle (Jason Statham), their only hope is to get behind the wheel again and secure an ingenious prototype tracking device. Facing their greatest threat yet in places as far away as Abu Dhabi and as familiar as the Los Angeles streets they call home, the crew must come together once again as a team, and as a family, to protect their own.
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of todayâ€™s maps. Waze is home to the worldâ€™s largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from more than 50 million users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visit http://www.waze.com.
About Universal Pictures Home Entertainment
Universal Pictures Home Entertainment (UPHE) is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the worldâ€™s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.