- Continuing its commitment to innovative storytelling through film and music, Lincoln collaborates with the Tribeca Film Festival and IM360 Entertainment on the launch of the custom â€œTFF Sinatra at 100â€ app
- This app unlocks a 360-degree concert experience honoring Frank Sinatraâ€™s 100th birthday during the Tribeca Film Festival in April; bringing these exclusive concert highlights, previously seen only by those in attendance, is an example of Lincoln Black Label exceptional personal service
- The performances available to view include reimagined Sinatra classics sung by award-winning and -nominated artists The Killersâ€™ Brandon Flowers, NE-YO, Lea DeLaria and Alice Smith
In its second year as signature sponsor of the Tribeca Film Festival and ongoing supporter of the arts, Lincoln collaborated with TFF and IM360 Entertainment to capture a special tribute concert honoring Frank Sinatraâ€™s 100th birthday.
The unique concert experience was an exclusive ticketed event, which took place on April 21 at Spring Studios in New York. Filmed using 360-degree technology, select performances are now available through a free custom app called â€œTFF: Sinatra at 100.â€ The app is available via the App Store and Google Play on IOS and Android platforms for mobile and tablet devices. Message and data rates may apply.
The performances include reimagined Sinatra classics, such as â€œLuck Be A Ladyâ€ and â€œNew York, New York,â€ sung by Brandon Flowers, NE-YO, Lea DeLaria and Alice Smith. Viewers are now able to enjoy these one-of-a-kind Sinatra performances, as well as behind-the-scenes footage, while experiencing Lincoln through exclusive video content featuring its Lincoln Black Label vehicles, the brandâ€™s highest expression of luxury.
â€œThis free app serves as an example of Lincolnâ€™s commitment to personal service, giving viewers the luxury of choosing when and where they enjoy the performance,â€ said John Emmert, Lincoln group marketing manager. â€œViewers will feel like they are experiencing the Sinatra tribute first-hand, creating a personalized experience from the comfort of their home â€” a key piece of the Lincoln Black Label experience.â€
The 360-degree content can be optimally viewed using a virtual reality headset compatible with smartphone. Select 360-degree content from TFF: Sinatra at 100 will also be available on Lincolnâ€™s YouTube channel, as well as YouTubeâ€™s main 360 channel starting today, August 3.
The Lincoln collaboration with TFF and IM360 Entertainment to bring this experience to viewers everywhere is a natural progression of its commitment to innovative storytelling that began nearly three years ago. Since then, the brand has played in new, innovative territory for content creation and distribution.
TFF: Sinatra at 100 Performance List:
Come Fly With Me (Brandon Flowers)
Lady Is A Tramp (Alice Smith, NE-YO)
Luck Be A Lady (Lea DeLaria)
New York, New York (Alice Smith, Brandon Flowers, Lea DeLaria, NE-YO)
Night and Day (Alice Smith)
You Make Me Feel So Young (NE-YO)