Universal Music is undertaking a major launch of new music from the Latin pop legend Luis Fonsi – his single “Despacito” (Slow), featuring Daddy Yankee and co-written by the SESAC Latina affiliate Erika Ender alongside Fonsi.
In a statement, Universal noted Erika Ender’s co-writing, along the single’s “masterful fusion of Latin rhythms.” The record company also highlighted the lyrics, which “in addition to being sensual, speak of Fonsi’s native Puerto Rico.” Teaming up with Daddy Yankee creates a perfect combination.
Acclaimed for her versatility and her ability to surprise us, Erika Ender is the music world’s most prominent female artist from Panama. She has been named by Forbes and People En Español in their “most powerful” personalities lists.
Ender, a recent Latin GRAMMY® winner “Best Regional Mexican Song 2016” for her composition “Ataud” recorded by Los Tigres Del Norte, has songs that have appeared in over 160 albums, including by artists such as Gilberto Santa Rosa, Chayanne, Calibre 50, Ednita Nazario, Mijares, La Original Banda El Limón, and Gloria Trevi (“Cinco Minutos” Billboard Latin Awards Song of the Year 2009).
“Despacito” is to be accompanied by a massive promotional campaign that includes premieres of the music video on NBC/Telemundo on January 12, 2017. Luis Fonsi notes that he is “extremely proud” of this single.
SESAC is a music rights organization that serves both the creators of music and music users through music licensing services and the use of information technology and data science to provide timely, efficient royalty collection and distribution. SESAC’s performing rights subsidiary is the second oldest and most progressive PRO in the U.S., the only PRO to pay monthly radio royalties, and was the first PRO to pay songwriters and publishers for live performances in venues of any size. Itsaffiliate roster continues to grow, with recent signings such as Mariah Carey, Zac Brown, Green Day, Kesha, Charli XCX and Nikki Sixx joining stalwarts Bob Dylan, Neil Diamond, Lady Antebellum and the Kurt Cobain catalog.
The acquisition of the Harry Fox Agency (HFA), the leading U.S. mechanical rights organization, positions SESAC as the ONLY rights organization in the United States, with the ability to offer singular licenses for the works for its affiliated writers and publishers that aggregate both performance and mechanical rights. This allows SESAC to drive greater efficiency in licensing for music users, as well as enhanced value for music creators and publishers. SESAC’s Rumblefish subsidiary is a leader in music micro-licensing, network monetization on platforms such as YouTube and license verification utilizing its patented RadKey technology. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta and London.
In addition, SESAC Latina represents such prestigious artists as Draco Rosa, Nicky Jam, Gente De Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, América Sierra, among many others. SESAC, founded in 1930, was the first performing rights organization to create a Latin music-focused division. www.sesaclatina.com