Hip Hop history exhibit and pop up opened for JAY Z’s “REASONABLE DOUBT” Album anniversary By KAREEM “BIGGS” BURKE- D&D STUDIO Recreated for installation
Thousands of JAY Z fans showed up to the opening of Kareem “Biggs” Burke’s 20th Year Anniversary “Reasonable Doubt” pop-up shop and art exhibit. Those in attendance were given an interactive Roc96 experience and were taken back in time to the legendary, gritty New York City D&D Studios. Powered by Fancy.com, the Soho pop up caused a massive commotion, on preview night that nearly led to its early closing. At maximum capacity, models, celebrities, and media stood in line to get a first look of hip hop history. Many waited for hours outside the makeshift space, at 347 West Broadway, before finally entering to preview the Reasonable Doubt collection with JAY Z, the new denim line by Fourth of November, Fancy.com’s collaborations and never before seen footage and memorabilia.
The historic exhibit, curated by Anel Pla and re-built by D&D studios owner Douglas Grama, is part of a special traveling art installation of JAY Z’s Reasonable Doubt “Life before Digital”. The original D&D recording equipment from 1996 along with the original graffiti art, studio memorabilia, and retro photos were on display. Attendees were given an educational tour on the value and impact of analog sound, while listening to 3 unreleased JAY Z songs on a two-inch reel.
Kareem “Biggs” Burke and Fourth of November’s design teams shocked fans with all new merchandise in honor of the classic hip-hop album. Fancy.com created five collaborations that were available for purchase included: the Limited Edition ISHU Scarf that features the groundbreaking ISHU Anti Flash Technology designed to block flash photography, giving you back control of your privacy and LSTN sound ebony wood headphones, customized with the Reasonable Doubt 20th year anniversary logo. Their other collaboration items available were a unique “Reasonable Doubt” Vinyl Turntable by VYNL, artwork and print-outs by Curioos, which resemble images of JAY Z, the album’s cover art and a custom luxury duffle bag with the tag-line “Can’t Knock The Hustle” by Moreca Atelier. TSE, Solloshi and Bailey’s Hats brands were also for sale at the event.
A special DJ line up was provided by DJ Premier, who was one of the pioneers of the east coast sound and original producers of the album and DJ Scram Jones. Guests also enjoyed beverages by D’USSÉ and JUST Water, hors d’oeuvres by Mama Sushi and cupcakes by Toni Minis. Metroclick provided the interactive Roc96 photo booth, which captured all the fun.
Press, special guests, loyal fans, and shoppers who could not attend preview night, stopped by the pop up shop until its last day. Among those spotted: Dave Chappelle, Christina Milian, Jadakiss, Mr. Brainwash, YoGotti, rapper NORE, Fab Five Freddy, DJ Clark Kent, Emory Jones, Ebro, Ty-ty Smith, Harif Guzman, Jim Jones, John David Washington, and Jonathan Mannion.
The sold out pop up shop amazingly generated a quarter of a million dollars in sales. The exclusive items can now be purchased on www.Roc96.com.