Latin Music Superstar J Balvin Drops New Song and is on a Mission to Find the Next Star

Contests Music
"Latin Music Superstar J Balvin Drops New Song and is on a Mission to Find the Next Star"

Known for reigniting the current reggaeton craze and his recent collaboration with Pitbull and Camila Cabello for the new “Fate of the Furious” movie soundtrack, J Balvin, is releasing a new song today titled “Es Nuestro Momento” (It’s Our time), and is on the quest of finding the next big talent in the U.S. through his most recent project with Buchanan’s Whisky, the Es Nuestro Momento Featuring J Balvin contest, powered by SoundCloud.

Voting Opens Today!

Following the launch of the song contest last month, where musicians, producers and music fans (21+) were given the opportunity to create their own version of Balvin’s latest “Es Nuestro Momento” song for a chance to win a trip to the 2017 Billboard Latin Music Awards, Balvin is now giving music fans across genres, the power to choose the next rising start by voting for their favorite version of the song on from now through April 7th. Balvin will then choose the final winner and will announce the winning track via his social media on April 19, 2017.

Those who vote for their favorite song will be among the first to download Balvin’s original “Es Nuestro Momento” track that’s being released for the first time today!

The “Es Nuestro Momento” song is all about championing the Latino community and celebrating their positive contributions to mainstream culture. Balvin previously said that “…it truly is our time to take pride in our culture and to be celebrated as leaders of a new generation in the United States.”  And now, he wants to share his success with others by helping emerging talent showcase their work with the world.

Don’t forget to visit to download his new song and vote for your favorite contest entry!

About “Es Nuestro Momento Featuring J Balvin”:

The “Es Nuestro Momento Featuring J Balvin” contest is a continuation of Buchanan’s Es Nuestro Momento campaign, which launched in October 2016. Through this contest, Buchanan’s continues to inspire people to pursue their passions and celebrate their successes, while honoring the greatness of the Hispanic community and their positive influence in mainstream American culture. The contest provides an impactful and exciting platform for aspiring producers, musicians and the general public across genres to have the opportunity to collaborate with one of the hottest Latin musicians and make an impact on American mass culture.