Lexus Announces the Launch of New Music Series and Live Music Showcase ‘VidaLexus Presenta: RPM – Reengineering Popular Music’ with Latin Pop Sensation Raquel Sofía
VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.
The series follows Raquel as she travels to four U.S. cities – Miami, New York, Chicago, and Los Angeles – to learn more about the types of Latin music that have had a strong a cultural presence in each region. Along the way, she enlists the help of expert local musicians to reimagine each city’s genre by combining classical elements with her unique contemporary sound.
Throughout her travels, Raquel collaborates with some of the best producers and musicians, including: Mr. Pauer; DJ Le Spam from Spam All Stars; Tony Smurfio from Afrobeta; Ulises Lozano from Kinky; and Marcelo Tijerina from Mexican Dubwiser.
The journey begins November 7 in Miami with Son Cubano, followed by a stop in New York to explore Salsa. Latin Jazz is the focus of the third stop in Chicago, and the series culminates in Los Angeles with a look at regional Mexican music. In 2016 Vida Lexus RPM hits the road with stops in Chicago on November 30. And in 2017, in Los Angeles, featuring Raquel Sofía performing songs that were recorded during filming. Four songs will be released by Sony Music Latin in an exclusive EP on Spotify and feature original music videos published exclusively on VidaLexus.com.
For press inquiries and an inside look to the “RPM – Reengineering Popular Music” story, please contact Walton-Isaacson at 323- 677-5358 or email firstname.lastname@example.org.
Created and produced by Lexus, RPM is part of an ongoing effort to engage the Latino community and celebrate the diversity of current and future drivers; Lexus continues to promote creativity while highlighting the rich, cultural heritage of this community.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
Launched in 2009, VidaLexus.com is an online lifestyle platform that was developed to showcase luxury living in a way that reflects the Hispanic community’s rich cultural contributions to innovation and creativity. The site contains articles and videos that take a behind the scenes look at a wide range of topics and events, including Lexus’ VIP by-invitation-only event series, VidaLexus Presenta. The Lexus lineup of new models and other Lexus specific information is included, and all in both English and Spanish.
About Raquel Sofía
Singer, songwriter and musician from Mayaguez, Puerto Rico, turned a digital phenomenon and Latin Pop’s great new promise, thanks to her unique songwriting style and vocal abilities. She released her first single “Agridulce” digitally in 2014 and grossed over 3.6 million streams on Spotify in just six months! Her first EP titled “Te Odio Los Sábados” has already obtained over 11 million streams on Spotify, making her the “Artist To Watch.” In 2014, Raquel was signed to Sony Music Latin and released her first solo EP and debut album the following year. Raquel Sofía received a nomination for Best New Artist at the 16th Latin Grammy Awards and her performance at the award show was very well received.
ImpreMedia is a leader in Hispanic content, insights and marketing with a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. ImpreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s No. 1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial – 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston, demonstrate ImpreMedia’s strong local presence in the top DMAs that represent 59% of the 15 U.S. Hispanic market.