Data shows that Latin music is now one of the most popular genres globally on Spotify. To mark this milestone and to celebrate Hispanic Heritage Month, on September 15, Spotify is launching #LatinosOnSpotify, a month-long campaign featuring, for the first time in a category’s history, Latino-centric video, podcasts and specially curated playlists all in one place.
Debuting just in time for Hispanic Heritage Month, Spotify.com/Latino celebrates the diversity and nuances within the culture, offering music for every taste and catering to different Hispanic audiences within the United States.
Fans of Regional Mexican, Tropical, Latin Urban, Pop, Rock, Alternative, Jazz, and more, will have a chance to experience the music they love like never before and connect with their favorite artists in a unique way. Enrique Iglesias, Prince Royce, Marc Anthony, Los Tigres del Norte, Maluma, Daddy Yankee, Becky G, Yandel, Gloria Estefan and many other superstars have all come together with Spotify to bring you an unforgettable musical experience.
Fans can join Spotify to enjoy Latino-centric editorial content including:
—Spotify Latino Playlists & Originals: Artist interviews with Nicky Jam, Zion & Lennox, J Balvin, Thalia, Carla Morrison and other Latin stars will be available for streaming alongside Spotify’s most popular and beautifully redesigned genre-specific playlists (Baila Reggaeton, La Brava, Latin Pop Hits, Salsa Nation, Bachata Lovers, 50 Clásicos and many more).
—Spotify Latino Podcasts: For the first time ever inside the Latin category on Spotify mobile, you will be able to enjoy some of the best podcasts on a range of topics of interest to Latinos, such as “El Show de Piolín”, “Latino Rebels Radio”, “Hispanic Entrepreneur” and “El Club del 21”, among many others.
—Spotify Latino Videos: One of the most anticipated features will be available on Spotify this month for Latin music lovers to enjoy. Make sure to visit the Spotify.com/Latino hub soon to discover a very special surprise with one of the most beloved figures in Latin music…
Press play now for Hispanic Heritage Month and join the conversation using #LatinosOnSpotify.
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 59 markets globally with more than 100 million active users, and over 40 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US $5bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. www.spotify.com