MIAMI, FL â€“ April 29, 2015 â€“ (HISPANICIZE WIRE) – Three of the largest international creative awards festivals took place in April, starting with the Wave Festival in Rio de Janeiro, the FIAP in Mexico City, and then the U.S.H. Idea Awards in Miami. Each award show recruits top creative professionals in the industry to recognize the best in creative advertising work.
Alma was the highest winning U.S. Hispanic agency at all three of the award shows:
– Wave Festival 2015: Alma received six awards and two shortlists including a silver for the brand new Street Music Library for Personal Music, and another for Liquid Plumrâ€™s â€œHelloâ€ radio spot. Two of the awards were in the Green Wave category for environmentally friendly ideas, which include Greenworksâ€™ â€œSpecies IIâ€ print campaign. See the full list here.
– FIAP 2015: Alma took home fourteen awards and six shortlists, which include two silver â€œsolesâ€ for Kingsfordâ€™s â€œFast Lighting Charcoalâ€ print campaign and two bronze for Rosetta Stoneâ€™s â€œCatapultâ€ campaign. See the full list here.
– U.S.H. Idea Awards: Alma added thirteen more awards to the list, most notably two gold in the Outdoor and Press categories, a silver for AARP and Ad Councilâ€™s â€œSpoonâ€ TV commercial, and a silver in the Innovation category with Gladâ€™s â€œPicnic Blanketâ€. Additionally, Alma was awarded a bronze HAPE award at the show for excellence in strategic planning and insights in Total Market for Gladâ€™s â€œIrresistibleâ€ campaign for Gain-scented trash bags.
â€œWe are most proud of the array of different client work awarded because it says something about consistency,â€ says Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB. â€œWe donâ€™t want to have one or two good pieces a year, we strive to deliver the best creative every single time.”
Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.) Advertising Age named Alma the 2014 & 2015 Multicultural Agency of the Year and included the agency on its “A-List” in 2012 and 2010. In 2013, President and Chief Creative Officer Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida, and Anheuser Busch, among others. For more information, visit www.AlmaAd.com.