Spanish Broadcasting System (NASDAQ:SBSA), the largest publicly traded Hispanic-controlled media and entertainment company in the United States, announced today that it has entered into a strategic content development agreement with Bunim/Murray Productions, a Banijay Group Company, to develop and produce digital content optimized for LaMusica, SBS’ online destination and mobile app that uniquely serve the needs of millions of young Latino smartphone users with the content they love, when they want it – all at their fingertips.
The new programming, which will include music, lifestyle and infotainment short-form content, will be available to the general public as early as summer 2016. The video programming will complement SBS’s internally developed mobile video content efforts currently underway and build on LaMusica’s groundbreaking, immersive music offering, which leverages SBS’ group of 17 radio stations, including the most listened to Latin radio stations in the country: WSKQ LaMega in NYC, WXDJ El Zol in Miami, WMEG La Mega in Puerto Rico and KLAX La Raza in Los Angeles, among others, as well as SBS’ strong talent, recording artist and industry relationships. LaMusica currently offers simulcasts of all of SBS’s radio stations, extensive curated playlists based on genre, moods, activities and DJ selections, personalization tool My Radio, and algorithmic playlists with access to over 23 million songs.
“We are very excited to work with Gabriela and the BMP team in extending the rich and immersive mobile entertainment experience delivered by LaMusica,” commented Jesus Lara, Executive Vice President, Digital Media Strategy, SBS Inc. “In BMP we found a content development partner that clearly understands our vision for LaMusica. This partnership will allow us to accelerate the time to market for our highly differentiated, next-generation release of LaMusica.”
“We are thrilled to be working with Jesus and his team on this very ambitious project,” said Gabriela Cocco-Sanchez, Vice President, BMP Latin. “Our content focus is centered on optimizing for the mobile experience, and together we will deliver engaging mobile-centric video content that will further differentiate LaMusica from everything else currently available to the Hispanic audience.”
About Bunim/Murray Productions
Bunim/Murray Productions (BMP) is the leading producer of innovative entertainment content. The Emmy Award-winning company is widely credited with creating the reality television genre with its hit series The Real World (31 seasons on MTV). BMP continued to innovate with the first reality game show, Road Rules (MTV), in 1995; the first reality sitcom, The Simple Life (E!), in 2003; and the first reality soap opera, Starting Over, in 2003. BMP’s current programming includes Mariah’s World, I Am Cait, Keeping up with the Kardashians, Rob & Chyna, Total Divas, Total Bellas and Cosmo Life (E!), The Real World and The Challenge (MTV), Project Runway and Project Runway All Stars (Lifetime), Bad Girls Club (Oxygen), Valerie’s Home Cooking (Food Network), Born This Way (A&E), Gary Owen Family (BET) and Earth Live (National Geographic). BMP has also produced films, including They Call Us Monsters, Valentine Road (HBO), Pedro (MTV) and the Emmy Award-winning Autism: The Musical (HBO). BMP has launched additional entities including BMP Films, BMP Digital and BMP Latin. Based in Van Nuys, CA, the company was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim, who were inducted into the Television Academy’s Hall of Fame in 2012. The company joined Banijay Group in 2010.
About Banijay Group
Banijay Group is the world’s largest independent content creation Group for television and multimedia platforms. With leading production entities in more than seventeen territories, the Group is engaged in strategic partnerships with innovative creative talent around the world.
The Group’s growing library of formats and programming, as well as acquired third-party content, totals more than 20,000 hours spanning entertainment, factual, drama, factual entertainment, kids and reality; and is licensed internationally by its global distribution arm Zodiak Rights.
About Spanish Broadcasting System
Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 90% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.