MIAMI, FL â€“ March 26, 2015 â€“ (HISPANICIZE WIRE) â€“ DiMe Media (formerly Latina Mom Bloggers), iBlog Magazine and BodenPR released today the results of their annual national survey on blogger and influencer trends among Latinas. Presented last week at Hispanicize 2015, the findings identify the business aspirations, social media platform use and content production trends among professional bloggers and influencers growing their businesses and audiences.
â€œThe purpose of this survey is to take the pulse of this unique space, understand it and help equip these content creators to be successfulâ€
â€œThe social media landscape and growing number of Latino online influencers is constantly evolving,â€ said Cristy Clavijo-Kish of DiMe Media. â€œThe purpose of this survey is to take the pulse of this unique space, understand it and help equip these content creators to be successful.â€
The Business of Blogging
The survey, completed this March, revealed that 70 percent of respondents considered their blogs their business, with 41 percent being solely accountable for all aspects of the blogâ€™s production and amplification, including content creation, editorial posts and social media sharing.
â€œLatina bloggers and influencers are the voice of the new multicultural America. The survey continues to point to the influence they exhibit across consumer segments. It is crucial that we continue to invest in helping them scale that voice and their business as publishers,â€ said Natalie Boden of Boden PR.
The survey highlights three key professional goals for Latina influencers as they build their businesses this year:
– 36 percent listed reaching out to more brands as their number one priority.
– 13 percent indicated that investing in video and learning to sell products on their blog was a solid priority.
– More than 30 percent indicated that being less distracted by recreational media is key to increasing daily productivity.
Content and Platform Trends
According to the survey, the most popular topic covered by Latina bloggers has shifted from parenting tips to lifestyle themes, including beauty, travel and food. Of the survey respondents, 35 percent identified as lifestyle influencers, while 22 percent indicated covering parenting themes.
Additionally, the research indicates that more than 90 percent of the Latina influencers surveyed look to increase their video production in 2015. Currently, video is only used in 10-25 percent of the content they produce.
â€œWe cannot say enough that video has climbed to the number one spot on the radar of brands and agencies. The Latina market is reflective of that trend,â€ added iBlog Magazineâ€™s Matt Cherry.
When it came to identifying platforms that yield the most inbound traffic, the trend remains similar to 2014 results. While Facebook as the top platform used by Latina influencers to connect with their growing communities, there is a clear increased focus and reliance on Instagram and other visual platforms like Pinterest.
â€œLatinos already over index in their use of mobile and social platforms, so the research highlights key learnings that are synonymous with the community and help marketers understand how to invest their digital campaign dollars to drive online engagement,â€ added Cristy Clavijo-Kish of DiMe Media.
The survey also analyzed English- and Spanish-language use among Latina bloggers and influencers. English continues to be the dominant language but the use of Spanish did increase from 2014 results. Of the respondents, 25 percent identified as Spanish content producers and 27% indicated they create bilingual content.
This survey was completed by 164 Latina bloggers and digital influencers. The demographic findings included:
– 80 percent of respondents were 31 years or older.
– 87 percent of respondents had an associate degree or higher.
– More than 55 percent indicated they have two or more children.
About DiMe Media
DiMe Media (formerly Latina Mom Bloggers) is a national network of Latina and Latino digital influencers on YouTube, Instagram, Vine, blogs and Facebook that develops tailored and culturally relevant campaigns that engage U.S. Hispanic consumers.
DiMe (which translates to â€œTell Meâ€) helps brands connect with carefully vetted Latina and Latino content creators with branded marketing opportunities that produce results-driven programs including brand ambassadorships, branded content development, product reviews, influencer-brand events, Twitter Parties, Facebook chats, online media interviews and other customized programs.
The company is part of the corporate umbrella group that includes the annual Hispanicize Event, Being Latino, Hispanicize Wire and the Hispanic PR Blog. DiMe’s client roster includes Fortune 500 brands including Procter & Gamble, Unilever, Coca-Cola, Univision and Disney Studios among others.
About iBlog magazine
iBlog magazine is the leading online business resource and national print magazine for professional women bloggers and influencers who want to grow a thriving business. iBlog connects professional bloggers of all backgrounds with social media experts, top bloggers, national brand executives, agency and PR Firm representatives and Internet marketing specialists. iBlog provides its members with exclusive content that delves into the hottest issues in the women’s blogging industry and provides access to the resources and experts that bloggers and influencers need to succeed! Visit them at iBlogmagazine.com.
BodenPR is a national U.S Hispanic public relations and social media agency based in Miami, Fl. Clients include McDonaldâ€™s, Delta Dental, Target, Cricket Wireless, PepsiCo and Oster, among others.
BodenPR is a WBENC certified woman-owned company and a strong advocate of the advancement of women and girls. The company also serves on the Latina Advisory Board of Girls Inc., the preeminent voice for the empowerment of young girls in the U.S., and a percentage of its yearly profits go towards organizations that advance and protect the lives of at-risk girls. For more information please visit www.bodenpr.com.