Domino’s Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, knows that customers, even celebrities, want to be able to order their pizzas from anywhere, at any time, on any device. Dominoâ€™s newest TV campaign, which begins today, features Eva Longoria, Sarah Hyland, Richard Sherman, Clark Gregg, and their favorite ways to order, using Dominoâ€™s AnyWareâ„¢.
â€œThanks to the AnyWare suite of technology, customers can place their favorite order via text, tweet, TV, smartwatch and more,â€ said Dennis Maloney, Dominoâ€™s vice president â€“ chief digital officer. â€œDominoâ€™s newest TV commercials showcase celebrities placing orders on their favorite devices, proving that, for every type of personality and in any situation, thereâ€™s a perfect way to order.â€
In these celebrity-centric TV ads, Dominoâ€™s teams up stars with their favorite ordering method: Longoria through her TV, Hyland with the pizza emoji text, Sherman through TwitterÂ® and Gregg with his smartwatch.
â€œDominoâ€™s makes it so easy to order your favorite pizza,â€ Longoria said. â€œWithin a few clicks of a button, or in my case, TV remote, your dinner is ordered â€“ and you never have to leave your sofa or miss a moment of your favorite show. Now, thatâ€™s convenience.â€
â€œNo matter which way you order, one thing is certain: Dominoâ€™s aims to give its customers the best possible experience,â€ said Maloney. â€œIn fact, Dominoâ€™s Androidâ„¢ and iOS apps were just named the highest-rated retail apps for restaurants by ARC from ApplauseÂ®, which we couldnâ€™t be more proud of. We hope to continue making our customers happy by allowing them to order from nearly anywhere, on more platforms than ever.â€
To view a bonus, online-only spot from the campaign, visit https://youtu.be/T7EIhrg1THI.
Domino’s AnyWare is innovative technologyÂ thatÂ gives customers the ability to order in more ways and on more devices than ever before: via text, Twitter, Samsung Smart TVÂ®, PebbleÂ® smartwatch app, Android Wear smartwatch app, Ford SYNCÂ® AppLinkâ„¢ system and voice ordering with Dom. To utilize Dominoâ€™s AnyWare, customers must have a Pizza Profile with a saved Easy Order. More information can be found at anyware.dominos.com.
Additional Celebrity Quotes
- â€œWho knew ordering pizza could be as simple as sending a pizza emoji to Dominoâ€™s? Dominoâ€™s really gets me.â€ â€“ Sarah Hyland
- â€œI expect nothing but the best, both on and off the football field. And when it comes to ordering pizza, I uphold the same standard. Dominoâ€™s is the best at what it does. It has the top-ranked mobile apps in the restaurant industry, but donâ€™t just take my word for it. Try it.â€ â€“ Richard Sherman
- â€œDominoâ€™s smartwatch apps are cutting-edge and easy to use â€“ itâ€™s the best combo since sliced, well â€¦ pizza.â€ â€“ Clark Gregg
About Dominoâ€™s PizzaÂ®
Founded in 1960, Dominoâ€™s Pizza is the recognized world leader in pizza delivery, with a significant business in carryout pizza. It ranks among the worldâ€™s top public restaurant brands with a global enterprise of more than 11,900 stores in over 80 international markets. Dominoâ€™s had global retail sales of over $8.9 billion in 2014, comprised of more than $4.1 billion in the U.S. and nearly $4.8 billion internationally. In the second quarter of 2015, Dominoâ€™s had global retail sales of nearly $2.2 billion, comprised of $1.1 billion in the U.S. and $1.1 billion internationally. Its system is comprised of franchise owners who accounted for nearly 97% of Domino’s stores as of the second quarter of 2015. Emphasis on technology innovation helped Dominoâ€™s generate approximately 50% of U.S. sales from digital channels at the end of 2014, and reach an estimated run rate of $4.0 billion annually in global digital sales. Dominoâ€™s features an ordering app lineup that covers nearly 95% of the U.S. smartphone market and has recently introduced several innovative ordering platforms, including Ford SYNCÂ®, Samsung Smart TVÂ® and Pebble Watch, as well as Twitter and text message using a pizza emoji. In June 2014, Dominoâ€™s debuted voice ordering for its iPhoneÂ® and Androidâ„¢ apps, a true technology first within traditional and e-commerce retail.
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