MIAMI, FL â€“ December 19, 2014 â€“ (HISPANICIZE WIRE) â€“ ASPIRA of Florida is the largest non-profit school reform movement providing greater educational opportunities for youth in the Miami community. This worthy cause garnered some tremendous local support last week during the First Annual Hispanicize Miami Holiday Scavenger Hunt.
Sponsored by Florida Blue and organized in partnership with BTL Network and Hispanicize, the inaugural holiday event helped to collect hundreds of dollars worth of toys for ASPIRAâ€™s underprivileged youth and raise awareness for its community initiatives. 15 ASPIRA students and their families joined the festivities, which included an early dinner, presentations by the nightâ€™s hosts, and an appearance by Florida Blueâ€™s Blue Santa, whose hashtag (#BlueSanta) trended throughout the evening on social media.
The event centered around a city-wide scavenger hunt that pitted teams of influential Latino bloggers, advertising agencies, PR agencies, journalists and entrepreneurs against each other for a hilariously hectic night of fun to support ASPIRAâ€™s outreach efforts. The scavenger hunt provided some interesting challenges and fun moments along the way.
In honor of last Fridayâ€™s First Annual Hispanicize Miami Scavenger Hunt, here are the Top 8 Reasons Why Giving Back to the Community is Fun.
1. You get to work as a team and run around Miami like a crazy person
2. You get to visit local landmarks
3. You get to enjoy Miamiâ€™s finest Cuban cuisine.
4. You get to bond with kids.
5. You get to enjoy some great food and music.
6. You get to meet Santa.
7. You get to meet people that are passionate about the future of Miami.
8. You get to be a role model and make a real impact in the lives of young people.
ALL VIDEOS & PHOTOS FROM THE FIRST ANNUAL HISPANICIZE SCAVENGER HUNT ARE AVAILABLE HERE.
About Florida Blue:
Florida Blue, Floridaâ€™s Blue Cross and Blue Shield Company, is a leader in Floridaâ€™s health care industry. Our mission is to help people and communities achieve better health. Florida Blue has approximately 4.3 million health care members and covers 15.8 million people in 16 states through its affiliated companies. Florida Blue is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.floridablue.com.
About BLT Network:
BTL Network is a leading multicultural marketing agency with offices in Miami, Panama, Caracas, BogotÃ¡ and Barcelona. Since 2007, BTL Network has provided impactful marketing and advertising solutions to clients such as Mercedes-Benz, Diageo, Pernod Ricard, Visa, GuideWell Connect and Florida Blue, a Blue Cross and Blue Shield company. Known for developing creative and results-driven campaigns, BTL Network specializes in driving brand engagement among consumers through experiential marketing and breakthrough advertising strategies. To learn more about BTL Network, visit btlnetwork.com. Follow BTL Network on Facebook and Twitter.