HeinekenÂ®, the official beer sponsor of theÂ Tribeca Film FestivalÂ (TFF), announced enriched event experiences that will take consumers from passive observers to active participants at this year’s Festival. These experiences, taking place over the duration of the Festival fromÂ April 16Â â€“Â April 27, 2014Â inÂ New York City, include the second year of Heineken’s Green Room Sessions, the reveal of #15SecondPremiere, supporting US-based Latino filmmakers through Tribeca Film Institute’s Heineken VOCES Grant, sponsorship and presentation of the annual TFF Audience Awards, as well as an official film after-party and the official TFF event Wrap Party.
Heineken takes sponsorship to new levels at its signature Green Room Sessions. Following the screenings of the dark comedy, Summer of Blood, and the feel-good comedy, The Bachelor â€“ the traditional Q&A experience will be transformed as guests relive each film within the Green Room Session walls through film-themed dÃ©cor, catering, staff uniforms and general ambiance. Attendees enjoy a cold Heineken as the Green Room Host interviews the talent behind each film. The program will also provide an exclusive look into the films, and an opportunity for attendees to mix and mingle with the cast and crew involved.
With the help of their agency of record Wieden+Kennedy New York, Heineken will also premiere the winning entry of their social call-to-action, #15SecondPremiere, during a private screening event onÂ April 23rd. Last month, fans were daredÂ to submit a movie pitch in a single tweetâ€“ but only if they believed they had what it took to publicly premiere their short film during the Festival, brought to life courtesy of Heineken. Out of hundreds of submissions,Â Dennis Lazar’sÂ pitch was ultimately chosen, produced and directed by aÂ HollywoodÂ film crew, turning his 140 character pitch into 15 seconds of finished film. Dennis will be flown toÂ New York CityÂ to attend a private Q&A event at TFF, where Heineken will screen his movie, which features a clonedÂ Abe LincolnÂ with a not-so-nice agenda. Plucked out from behind the safety and anonymity of his keyboard, DennisÂ will have to stand behind his mini-masterpiece in person â€“ amidst all the fanfare, hoopla and questions that go into a premiere event â€“ all after viewing the end result of his 140 character tweet for the first time.
“In our sixth year as a proud sponsor of Tribeca Film Festival we want to bring film-goers new, unexpected experiences,” saidPattie Falch, Director or Sponsorships and Events at Heineken. “We’re excited to partner with Tribeca Film Festival to present events likeÂ Heineken Green Room SessionsÂ and #15SecondPremiere that will allow people to go beyond their comfort zone and try something new to open their world.”
In conjunction with Tribeca Film Institute, Heineken will also continue its ongoing support of Hispanic filmmakers with the presentation of the annual Heineken VOCES Grant. This year’s VOCES recipients â€“Â Rodrigo Reyes, for his documentarySanson and Me, andÂ Yolanda Cruz, for her featureÂ La RayaÂ â€“ will be honored during a private event hosted by Heineken on April 17.Â In addition to cash prizes, the winners will receive year-round project support from Tribeca Film Institute. For more information please visitÂ www.tribecafilminstitute.org/pages/latin_fund_voces.
As a passionate supporter of the film community, Heineken is also proud to sponsor the After Party of the critically-acclaimed filmÂ X/Y, starringÂ America Ferrera, as well as the TFF Audience Awards and Wrap Party. Throughout the Festival, attendees will have the chance to vote for their favorite films by completing nomination ballots upon exiting screenings of films. Final results will be tabulated and announced during the official Wrap Party at Slate and concluding TFF celebration onÂ April 26.
To enjoy the Tribeca Film Festival experience with Heineken, please follow us on Twitter or Instagram,Â @Heineken_US, #HKNGREENROOM, visit the Heineken Facebook page,Â www.facebook.com/HeinekenÂ and watch the #15SecondPremiere onYouTube.
Green Room Session Details
TFF ticketholders are invited to participate in the followingÂ Heineken Green Room SessionsÂ upon viewing the films in theatres at the Festival:
- Thursday, April 17, 6:00PMÂ (film);Â 7:45PMÂ (Green Room Session) â€“ “Summer of Blood”
- Tuesday, April 22,Â 8:30PMÂ (film);Â 10:45PMÂ (Green Room Session)Â Â â€“ “Bachelor Weekend”
- Thursday, April 24,Â 9:45PMÂ (film);Â 11:30PMÂ (Green Room Session) â€“ “Summer of Blood”
Films with corresponding Green Room Sessions will also be noted on the general Festival schedule, available on the TFF website (http://tribecafilm.com/stories/heineken-green-room-series-tribeca-film-festival-tff-2014).
In his sophomore feature, Ryan Piers Williams stars alongside America Ferrara, Melanie Diaz and Jon Paul Phillips in the character-driven drama centered around four friends living in New York and their interactions with one another as they search for a sense of balance. Mark, Jen, Sylvia and Jake are each caught in an emotionally arrested state of being and their individual attempts to escape it explores the murky web of communication and the stark detours we take to avoid confronting our own vulnerabilities. With raw energy, Williams puts a microscope on the wanton desire we all have to connect with someone, the desperate lengths we’ll go to keep that connection, and what happens to us when that connection no longer holds meaning. Sharp and honest performances from the ensemble round out this taut relationship drama.
About Heineken at Tribeca Film Festival:
Heineken, the official beer sponsor of the Tribeca Film Festival (TFF), is hosting unique events and experiences that will take consumers from passive observers to active participants at this year’s Festival. These experiences, taking place over the duration of the Festival from April 16 â€“ April 27, 2014 in New York City, include the second year of Heineken’s Green Room Sessions, the reveal of #15SecondPremiere, supporting US-based Latino filmmakers through Tribeca Film Institute’s Heineken VOCES Grant, sponsorship and presentation of the annual TFF Audience Awards, as well as an official film after-party and the official TFF event Wrap Party. For more information, click here.
About HEINEKENÂ USA
HEINEKENÂ USAÂ Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand,Â Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKENÂ USAÂ also imports the Dos Equis Franchise, Tecate Franchise, Sol,Â Indio, Carta Blanca and Bohemia brands fromÂ Mexico. For a safe ride home, download the HEINEKENÂ USA-sponsored Taxi Magicâ„¢ application from your smartphone at taximagic.heineken.com.