2014 was a big year for soccer in the US, it was also a big year for EA SPORTS FIFA in the US, with the country emerging as the #2 best-selling territory for FIFA 14. To highlight the relationship between the best-selling videogame franchise and soccer in the US, EA SPORTS created an infographic featuring findings from a recent consumer research study and new in-game telemetry statistics.
Itâ€™s long been anecdotally speculated that many American soccer fans first came to the sport through the FIFA videogame, but a new study conducted by Rich Luker of â€œLuker on Trends â€“ ESPN Sports Pollâ€ reveals for the first time this statically positive correlation. In addition to the Luker findings, over this past year, USA became the #2 best-selling territory for FIFA 14, and when we looked into game telemetry we found some very impressive engagement numbers.
Some notable findings include:
– EA SPORTS FIFA is increasing the popularity of soccer in the USA Â – a new study conducted by Rich Luker of â€œLuker on Trends â€“ ESPN Sports Pollâ€ reveals for the first time the positive correlation between the game and interest in the sport:
oÂ Â Â 34% of EA SPORTS FIFA gamers became pro soccer fans after playing the videogame
oÂ Â Â 50% of EA SPORTS FIFA gamers are more interested in pro soccer after playing the videogame
– Americans are playing EA SPORTS FIFA a lot
oÂ Â Â 95% of Americans who play soccer videogames, play EA SPORTS FIFA
oÂ Â Â USA was the #2 best-selling territory for FIFA 14
oÂ Â Â In one year, Americans:
- Played 293M matches
- Spent 3.1B minutes playing the game
- Scored 637M goals
– Thereâ€™s also significant growth in engagement with Major League Soccer
oÂ Â Â There was a 112% increase in the number of people playing with an MLS Club in FIFA 15 vs. FIFA 14