To unlock the next step in his journey, visit the Â Johnnie Walker Youtube channel.
And, to toast the partnership, last night Ellin and Connolly hosted a private Directorâ€™s Screening of the short film for their NYC crew, from high school buddies to NFL stars. The pair shared that, while they just recently once again became Facebook friends (apparently Ellin blocked Connolly years back after some sort of playful disagreement), they were thrilled to get the crew back together for the upcoming film. So what can we expect on June 3? A wedding with an epic horah which Connolly insisted on participating in despite a broken leg, and cameos from everyone including Tom Brady, Russell Wilson and of course, Johnnie Walker.
Johnnie WalkerÂ® Scotch and Entourage fans can â€œhug it outâ€ with excitement. The worldâ€™s leading Scotch whisky has partnered with the highly anticipated feature film from Warner Bros. Pictures, Home Box Office and Rat-Pac Dune Entertainment to debut a new chapter in the Entourage storyline: the short film â€œJohnny for Johnnie.â€
Like the Johnnie Walker â€˜Keep Walkingâ€™ campaign, Entourage is centered around personal progress and the celebration of achievements, both big and small, along the way. From embarrassing failures to epic successes and all the stepsâ€”and misstepsâ€”in between, the guys from Entourage never stop pursuing their dreams with the utmost optimism and confidence.
â€œWhat makes the Entourage series so universally relatable is that its story revolves around a group of friends and their unrelenting pursuit of their dreams,â€ explains Dan Sanborn, VP of Influencer and Entertainment Marketing for Diageo North America. â€œWe all have dreams but itâ€™s not always easy to achieve them. In this short film, Johnny Drama â€“ as only Drama can â€“ brings to life his own dream, bringing some fun and levity to his journey and all of the steps along the way. Itâ€™s a classic Johnny Drama story of perseverance.â€
Itâ€™s that â€œdream large, live largerâ€ spirit that inspired Johnnie Walker to tap show creator Doug Ellin to write and produce an original short film featuring the beloved Entourage character, Johnny â€œDramaâ€ Chase.
â€œIf someone mapped it, I bet no one had more missteps than Drama. He didnâ€™t just wake up in Hollywood with all the cars and money. He had to work for it,â€ notes Ellin. â€œItâ€™s that reason we chose Dramaâ€™s storyline for the short film.â€
Directed by Entourage co-star Kevin Connolly, the short film extends Johnny Dramaâ€™s plotline, showing howâ€”in true Johnny Drama styleâ€”when you pursue a passion with over-the-top optimism, persistence and a little bit of â€œlayeringâ€, you can achieve…Victory!
â€œI was really excited from day one to be a part of this project. Not only does Johnny drink Johnnie, but so do I,â€ shares actor Kevin Dillon. â€œDrama claims to be Irish,
Chilean and part Japanese. I wouldnâ€™t be surprised if he finds a bit of Scottish in his blood as well.â€
To unlock the next step in Johnny Dramaâ€™s story, visit the Johnnie Walker YouTube channel and share the buzz with your crew by using #KeepWalking on social media.
Cornerstone Agency served as the lead creative agency for the Johnnie Walker Entourage partnership, helping to create key campaign assets, from out-of-home spectaculars and point of sale to creative support on the video content. In addition, the campaign will be fully integrated with national media support, Public Relations, digital and experiential. As an extension of the â€œJohnny for Johnnieâ€ short film, the brand will soon be releasing a digital short reminding people the importance of responsible drinking, also scripted by Doug Ellin.
Fans 21 and older can follow @JohnnieWalkerUS on Facebook, Twitter and Youtube, and @JohnnieWalker on Instagram, for updates on the brandâ€™s partnership with Entourage.
Johnnie Walker reminds you and your entourage to drink responsibly.
Entourage, the much-anticipated big-screen version of the award-winning hit HBO series, reunites the showâ€™s original cast, led by Kevin Connolly, Adrian Grenier, Kevin Dillon, Jerry Ferrara and Jeremy Piven. Entourage creator Doug Ellin directed the feature film from his own screenplay, story by Ellin & Rob Weiss, based on characters created by Ellin. Mark Wahlberg, Stephen Levinson and Ellin produced, with Wayne Carmona serving as executive producer.
Warner Bros. Pictures presents, in association with Home Box Office, in association with Ratpac-Dune Entertainment, a Closest to the Hole Production, a Leverage Entertainment Production, a Doug Ellin Film, Entourage. The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and is set to open in theaters on June 3, 2015. Entourage has been rated R by the MPAA. www.entouragemovie.com
Diageo is a global leader in beverage alcohol, with an outstanding collection of brands across spirits, wines and beer categories. These brands include Johnnie Walker, Crown Royal, JÎµB, Buchananâ€™s and Windsor whiskies, Smirnoff, CiÌ‚roc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageoâ€™s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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Cornerstone is an award-winning global creative agency built on the belief that to reach consumers, you must inspire. Founded in 1996 by Rob Stone, and now co-led with Jon Cohen, Cornerstone represents Fortune 500 clients across multiple disciplines, with capabilities to both Create and Amplify. Headquartered in New York, with offices in London, Los Angeles, and SaÌƒo Paulo.