There’s JohnnieÂ Red, JohnnieÂ BlackÂ and now…Johnnie WalkerÂ is pleased to announce its newest offering, theÂ Johnny Drama Blend.Â A partnership between the worldâ€™s number one Scotch whisky brand and theÂ EntourageÂ movie has given Johnny “Drama” Chase the bragging rights of having his own face on a set of limited edition bottles.
The partnership with the film provides a powerful opportunity for Johnnie Walker to bring to life the spirit of its ‘Keep Walking’ campaign.Â What makesÂ EntourageÂ so relate-able, yet still aspirational, is that the story revolves around a group of friends and their unrelenting pursuit of success.
So why Johnny Drama?Â If someone mapped it, we bet no one had more missteps than Drama. HisÂ path to success has been complicated, but through it all he keeps persevering.Â His unrelenting optimism is what the ‘Keep Walking’ campaign intends to inspire. And, asÂ EntourageÂ fans know, “Johhny drinks Johnnie!”
OH BY THE WAY!