LAMC Announces Industry Panelists

"LAMC Announces Industry Panelists"

LAMC Welcomes Panelists From Google, Nike, NPR, MTV, Youtube, Goldenvoice, Sony, Universal, Spotify, Pandora and More

Industry Panel Topics and Line-Ups Announced For The 15th Annual Latin Alternative Music Conference

LAMC Pre-Order Registration Discounted to $199 Until July 1st

“This expertly assembled conference — a series of panels, concerts
and exhibitions designed to highlight emerging Latin artists working
outside the mainstream — always elicits a few unforgettable performances.”

“The Latin Alternative Music Conference… personifies the energy
and diversity within the contemporary Latin music community.”

Thursday July 11th @ 2pm – 3:15pm

EVERY CENTAVO COUNTS: Making Sense of Streaming & The New Digital Economy

Presented by: Google Play

Friday, July 12th @ 11am – 12:15pm

WHAT ACTUALLY MOVES THE NEEDLE?   Publicity, The Media & The Art of Reaching Consumers and Fans

Presented by: MiTu

Friday, July 12th @ 1pm – 2:15pm

THE ARTIST AS THE BRAND: Licensing & Sponsorship In 2014

Friday, July 12th @ 3pm – 4:15pm

VIVA LOS FESTIVALES: The Importance of Lollapalooza, Vive Latino, Supersonico & Other Concert Series…And How to Get Your Artist Booked

This summer, thousands of entrepreneurs, musicians, journalists, marketers, executives, managers, filmmakers, programmers and all kinds of music lovers will gather in New York City from July 8-12th for the 15th annual Latin Alternative Music Conference (LAMC).

Today, the LAMC has announced the line-ups and topics for the annual series of industry panel discussions, to be held at the LAMC’s new home, the Affinia Manhattan Hotel at 7th Avenue and 31st Street.

On Thursday July 11th at 2pm, the first panel will be “EVERY CENTAVO COUNTS:
Making Sense of Streaming & The New Digital Economy
” moderated by Rich Bengloff  (A2IM) and featuring Zach Diaz (Sony/RED), Pablo Douzoglou (Beggars Group), Ady Harley (Google Play), Chris Harrison (Pandora), Barry Levine (SoundExchange), and Valerie Miranda (Spotify)

On Friday, July 12th at 11am, panelists will discuss “WHAT ACTUALLY MOVES THE NEEDLE? Publicity, The Media & The Art of Reaching Consumers and Fans” moderated by Juan Jose Duran (Google/Youtube), and featuring Alex Espinosa (PlayNetwork), Ivan Figueroa (MiTu Network), Maria Hinojosa (NPR Latino USA), Nic Harcourt (KCSN / Guitar Center Sessions on DIRECTV), Puja Patel (SPIN), Henry Quintero (Tr3s) and John Reilly (Rogers & Cowan).

Also on Friday, July 12th at 1pm, the LAMC will explore “THE ARTIST AS THE BRAND: Licensing & Sponsorship In 2014” moderated by JT Griffith (Nike), and featuring Anita Benner (Mood Media), Josh Gold (AEG Worldwide), Gustavo Lopez (Universal Music Latin Entertainment), Rudy López-Negrete (Lopez Negrete Communications), Mary Nunez (Sony Latin), Jose Luis Pardo (Musician/Producer) and Alejandro Solorio (Brown-Forman)

The final panel will be Friday, July 12th at 3pm: “VIVA LOS FESTIVALES:
The Importance of Lollapalooza, Vive Latino, Supersonico & Other Concert Series…And How to Get Your Artist Booked
” featuring Rebeca Leon (Goldenvoice / AEG), Jordi Puig (Cuatro24 / Vive Latino), Erika Elliott (Central Park SummerStage), Sergio Pabon (Estereo Picnic / T310 Producciones), Stephen Hobbs (AIRE Radio Networks) and Andy Wood (Como No / La Linea).

Registration is currently discounted to $199 at, but only until July 1st.  Walk-up registration will be $299.

In addition to the industry panels and networking opportunities on-site at the conference, the LAMC also offers free concerts at parks from Brooklyn to Harlem, plus intimate private showcases at iconic venues around the city.

On Wednesday, July 9th at Central Park SummerStage, the LAMC will present a line-up of hip-hop heavyweights featuring Beatnuts, Ana Tijoux, Bodega Bamz and DJ Tony Touch.

On Thursday July 10th, the LAMC will once again return to Celebrate Brooklyn at Prospect Park for a free show featuring Illya Kuryaki & the Valderramas, ChocQuibTown and RVSB.

On Friday July 11th at the Gramercy Theatre, the LAMC will feature AJ Davila, Esteman, The Wookies, Diana Fuentes and Los Macuanos.

The LAMC will close on Saturday July 12th with another free show at Summerstage, featuringBabasónicos, Juana Molina and La Santa Cecilia.
For more information on the Latin Alternative Music Conference,
 please visit or contact: