Univision and “Republica Deportiva” (Sports Republic) kicked off today La Embajada de la Republica Deportiva Chevrolet (The Embassy of the Sports Republic Chevrolet) at Miami’s Bayside Marketplace in true Republica Deportiva style with a festive bon voyage.
An experiential mobile marketing extension to Univision’s flagship TV sports show, this promotional tour heads west for a cross-country trip that will take “Republica Deportiva’s” high-energy content on the road to major Hispanic festivals, sporting events, and “hot spots” across top U.S. Hispanic markets.
“Univision is committed to further connecting our viewers with our shows via innovative platforms,” said Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. “We are very excited to offer this unique ‘Republica Deportiva’ experience to our loyal viewers and marketers in local markets across the nation.”
La Embajada de la Republica Deportiva Chevrolet will roll out during Memorial Day weekend (May 29th – 30th) at Super Soccer Expo at Centennial Regional Park in Santa Ana, CA, and will continue stops throughout the nation in Los Angeles, CA; Dallas, TX; San Antonio, TX; Houston, TX; Chicago, IL; New York, NY; Philadelphia, PA; Orlando, FL; Miami, FL and San Francisco, CA. Tour stop details available at www.univision.com.
For over a decade, “Republica Deportiva” has featured unparalleled coverage of U.S. Hispanics’ favorite sports. This rolling embassy will showcase a replica of the highly recognizable sports bar-themed “Republica Deportiva” set and will offer fans the opportunity test their skills in baseball, basketball and soccer challenges, all within an outdoor sports complex setting. The event will also feature DJ Nino’s high energy live mixing, interactive digital activities and periodic broadcast cut-ins. Additionally, attendees will get to experience Chevrolet’s safe and dependable vehicles like the Malibu, Equinox, Traverse and Silverado as well as Chevrolet’s 3-on-3 soccer game and exciting prizes.
“We are very proud to bring Hispanic sports fans new and exciting ways to enjoy their favorite sports as a family this summer,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “We welcome families to experience our exceptional family of cars, crossovers and trucks and learn about OnStar, our safety ratings, fuel efficiency, performance and affordability.”
With nearly 40,000 square feet, La Embajada de la Republica Chevrolet footprint will also feature interactive video game stations, historic sports memorabilia from Hispanic athletes, special Univision celebrity appearances and autograph sessions.
La Embajada de la Republica Deportiva Chevrolet is supported by Title Sponsor Chevrolet, Official Sponsor Lowes, and will be fully promoted across Univision’s leading TV, radio, online and mobile platforms, complemented by Eventus’ experiential marketing expertise. Taking the essence and excitement synonymous with “Republica Deportiva” on the road, the mobile tour will deliver face-to-face engagement opportunities for the show’s existing fan base while creating awareness among other demographics.
“We are excited to launch this first of its kind Hispanic sports property within such a historic year for soccer fans across the country. La Embajada de la Republica Deportiva Chevrolet will provide fans, viewers, consumers and sponsors the opportunity to connect through one common passion point – sports,” said Eventus’ President & CEO Nelson Albareda. “We are proud to partner with Univision on this marquee experiential marketing program and we commend our sponsors for their commitment to Latinos and sports,” he added.
“Republica Deportiva” airs nationally on the Univision Network every Sunday at 11am ET/PT, 10am Central. The show covers Hispanics’ all-time favorite sports from Mexican, European and MLS soccer, to boxing, NFL, MLB, NBA, and Formula One. Hosted by Fernando Fiore, Felix Fernandez and Rosana Franco, the show features sports news, interviews, and human interest stories, as well as special appearances by world famous athletes.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net
Eventus is the leading national Hispanic experiential marketing, sports and entertainment company with headquarters in Miami. Its mission is to continuously deliver innovative event properties and integrated promotional programs targeting the U.S. Hispanic and multicultural markets. For more information on Eventus, please visit www.eventuslive.com.
Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including the Cruze Eco and Volt, both arriving in late 2010. Cruze Eco will offer up to 40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving and an additional 300 miles of extended range (based on GM testing; official EPA estimates not yet available). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.