LOS ANGELES, CA, March 18, 2015 â€“ (HISPANICIZE WRE) – RL Public Relations + Marketing (RLPR), an official agency partner and sponsor of Hispanicize 2015, announced today its rebranding initiative among thousands of the nationâ€™s most influential Latino professionals from the consumer, media and entertainment industries. The bicoastal communications agency revealed a fresh look with the introduction of a reinvigorated logo, a renewed website, and the launch of RLPR Entertainment, a new division dedicated to all things music, film, culture and arts.
â€œWe felt it was time to reinvent our image and extend our â€œofficialâ€ scope of services to align with the numerous projects we are proud to lead for our clientsâ€
For nearly 20 years, RL Public Relations + Marketing has been creating impactful award-winning campaigns for Fortune 500 clients, making it one of the countryâ€™s largest privately owned multicultural communications agencies. Always ahead of new trends, the firm successfully adapted to the ever-changing communications landscape throughout the years under the leadership of CEO and Founder, Roxana Lissa. Consequently, RLPR knew it was time to reignite its look in order to further boost the business growth the firm has been experiencing.
â€œWe felt it was time to reinvent our image and extend our â€œofficialâ€ scope of services to align with the numerous projects we are proud to lead for our clients,â€ explained Roxana Lissa, Founder and CEO of RL Public Relations + Marketing. â€œIn 2003, we launched our sport marketing sister agency, SPORTIVO, in response to the growing need for sports marketing insights and counsel that engaged the Hispanic community. Today, we launch RLPR Entertainment, a division that will continue to build on our expertise, while fueling our deep passion for this booming industry.â€
The idea to establish the entertainment division crystalized following a series of successful campaigns that the agency executed for clients including the annual Premios Los Angeles award show, the independent film release from Latino production house Al Bravo Studios, the DÃa de los Muertos festival including performances by GRAMMY award-winning artists, art exhibits and various dance shows. Among the latest win is Takehollywood, an exclusive online resource that gives aspiring actors access to video content with advice from industry-leaders to help them sharpen their acting skills and succeed in the entertainment industry. These recent projects add to an already vast entertainment experience working with Heineken on the Latin Grammy Awards and Latino Film Festival, promoting album releases of Grammy award-winning artists such as Ozomatli, and countless exhibition openings with important museums, including the Natural History Museum of Los Angeles.
The new logo was designed internally to represent the future of the agency. As a result, the logo includes ascending triangular shapes that denote the energy driving the RLPR team forward, a broad color palate that stands for cultural inclusiveness, and a sense of playful openness in the design balance between the fonts and colors to give it a modern flare. This vibrancy was also translated to the revamped website â€“ www.rlpublicrelations.com â€“ and paired with compelling images that bring to life the thriving spirit of the firm.
About RL Public Relations + Marketing
RL Public Relations (RLPR) is the premiere, independent bicoastal Hispanic PR agency in the U.S. Founded in 1996, RLPR has been providing stellar client service and delivering breakthrough PR campaigns for leading companies in the U.S for almost two decade.
With offices in Los Angeles and New York, RLPR has carved out a niche in the industry for creativity, service, strategy and results. We specialize in helping brands relevantly connect with the diverse Hispanic population in the U.S and beyond through media relations, community outreach, social media, influencer engagement and that is rooted in strategy and insight.