Today Roc Nation announces a new division, Roc Nation Latin, naming multi-platinum, multi-award winning, composer and producer, the “King of Bachata,” Romeo Santos as CEO.
Roc Nation Latin will act as a full service entertainment division of Roc Nation focused on developing and cultivating Latin talent while providing marketing, endorsement deals, philanthropic support, media relations and brand strategy, expanding into both national and international markets. Longtime partner, Johnny Marines has been named as Roc Nation Latin President.
Known as one of the most important figures in Latin music, Romeo Santos also joins Roc Nation as an exclusive management client. In the partnership, Roc Nation will provide marketing, brand development and brand deals as well as oversee touring for the multi-faceted musician.
Said Shawn “JAY Z” Carter, “Romeo has had tremendous success as a composer and producer and can spot true talent. This is a tremendous step for Roc Nation. We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.”
Romeo Santos also said: With this next step and phase in my career I see a great opportunity to give back all that I have learned during the past few years to new talent. Not only do I idolize Jay Z as an artist but also as a business mogul. Jay Z is a visionary who was able to recognize that in our Latin Culture there is a lot of talent. I am grateful for his trust and that he has seen in me an ally for all Latinos.
ABOUT ROC NATION :
Founded n 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a divers roster of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Santigold, HAIM, Meek Mill, Big Sean and more. Roc Nation also has partnerships with global management companies Three Six Zero and Philymack.
ABOUT ROMEO SANTOS:
Chart topping, multiplatinum, award winning, songwriter and Latin Music Superstar, “The King of Bachata”, Romeo Santos, has the most #1 HITS this decade by a Latin Artist. Among his many accolades, Santos has been named by ASCAP as “Songwriter of the Year” for five years in a row and this year 2016 ASCAP named him “Singer/Song writer of the Year” and has won Billboard Latin Music “Artist of the Year” for two years running. Romeo also was won for two years in a row “Latin Artist of the year” at the Billboard Music Awards. The 5 x platinum “Formula Vol. 1” includes five number one HITS and spent an astonishing 17 weeks at number one on the TOP Latin Albums charts. The follow-up album “Formula, Vol. 2”, is certified DIAMOND it spent 10 weeks number one on the TOP Latin Album charts and was #1 on Billboard’s “Top Latin Albums” for over 8 months. The album includes five #1 singles; the first single “Propuesta Indecente” as well as the second single “Odio” featuring Drake both debut at #1 and went on to spend over three months at #1. Santos has collaborated with TOP artists including Usher, Lil Wayne, Pitbull, Drake, Nicki Minaj, Marc Anthony and Carlos Santana. The multifaceted artists also appeared in the blockbuster “Fast and Furious 7” alongside superstar Vin Diesel and recently lent his voice to one of the characters in the animated film “Angry Birds”. THE KING made history as the first Latin Artist to perform at the New Yankee Stadium with two sold out shows with 50,000 people in attendance each night. Rolling Stone declared his tour, “One of Summer 2014 hottest tours”. Santos has appeared in major shows like the Bachelor, The Today Show, and The Tonight Show with Jimmy Fallon and was also part of the iconic Macy’s Thanksgiving Day Parade. He is the #1 Urban-Pop Artist in Social Media with over 30 million fans. He now adds mogul to the list of accomplishments being named CEO of Roc Nation Latin.