Sean Diddy Combs And The Makers Of CIROC Ultra Premium Vodka Toast To Partnership With The GRAMMYs

"Sean Diddy Combs And The Makers Of CIROC Ultra Premium Vodka Toast To Partnership With The GRAMMYs"


The Recording Academy® introduced a multi-year partnership declaring CIROC® Ultra Premium Vodka the ‘Official Vodka of the GRAMMY Awards®.’ This announcement is part of a larger relationship entered into with the The Recording Academy® by Diageo, the world’s leading premium drinks business and parent company of CIROC® Ultra Premium Vodka. As part of the agreement, CIROC® product will be featured at notable GRAMMY®-affiliated events honoring the recording industry’s most respected talent, including the official after party: GRAMMY Celebration®.

Throughout the 2015 GRAMMY® week, artists, musicians and industry elite will be treated to specialty CIROC® Ultra Premium cocktails at the year’s most coveted red carpet events including the 25th Annual MusiCares® Person of the Year, 57th Annual GRAMMY Nominees Reception, Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons and the GRAMMY Celebration® After-Party. In addition to the events, CIROC® Ultra Premium Vodka and the GRAMMY Awards® have teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session. The content will run on through February 8th.

“Music has always been my first love so I am excited to announce a partnership between CIROC® and The Recording Academy,” says Sean Combs, Chairman of Combs Enterprises. “The GRAMMYs® and CIROC® recognize artists that are changing the face of music and making an impact on generations to come.”

CIROC® Ultra Premium Vodka is the official vodka of the 57th Annual GRAMMY Awards® airing live on CBS, Sunday, February 8th at 8 p.m. Eastern and Pacific/7 p.m. Central. As we prepare for a night of celebration, the makers of CIROC® remind fans around the world to celebrate responsibly. Whether you’re watching the show at home or attending a viewing party with your intimate circle – if you are drinking, be sure to designate a driver, call a cab or take proper transportation to get home safely.

The following are specialty cocktails exclusively created for The 57th Annual GRAMMY Awards® Week:


1 oz. CIROC® Vodka
.25 oz. Elderflower Liqueur
.5 oz. French Aperitif Wine
Garnish frozen red grape
Glass: Coupe


1 oz. CIROC® Vodka
.75 oz. Simple Syrup
.75 oz. Lemon Juice
Splash of Stellina di Notte® Prosecco
Glass: Champagne Flute
Garnish: grape


1.25 oz. CIROC® Red Berry
.5 oz. Orange Liqueur
1.5 oz. Cranberry Juice
.5 oz. Lime Juice
Glass: Coupe
Garnish: Strawberry or raspberry

CIROC® Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC® Ultra Premium Vodka launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC®. The infused Vodka flavors in the portfolio to date include CIROC® RED BERRY, CIROC® COCONUT, CIROC® PEACH, CIROC® AMARETTO and CIROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean “Diddy” Combs.” Established in 2013, with headquarters in New York and Los Angeles, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.