Sean John announces the launch of their latest Fall/Holiday 2016 campaign, entitled Dream Big, the brand’s longstanding motto created nearly four years ago. The ad campaign will feature, performing artists, WALE & Messiah showcasing the brand’s upcoming collection. Created in mind to inspire the mindset of dreaming big, it is no surprise that Sean John called upon influentials like WALE & Messiah to star in the newest campaign set to be released this month.
“Our Fall/Holiday ‘16 ad perfectly depicts young men who stop at nothing to achieve what some may believe is the impossible. Messiah and Wale are exemplary models of the Sean John man and are true role models for our Dream Big concept.” explains Jeff Tweedy, President of Sean John. “Sean Combs has always lived by the inspirational messaging of the Dream Big ad campaign and in creating the Sean John line; it was with that mission in mind. This brand has never been for the faint of heart and will always work to inspire the biggest dreamers.”
WALE has broken ground as the self-proclaimed “Ambassador of Rap for the Capital” through surpassing his local sensation status into becoming a renowned rapper and lyrical artist using go-go-inspired hip-hop as the foundation for his wordplay and music. WALE rose to prominence in 2006 with the release of popular song “Dig Dug (Shake It)” and soon caught the ear of producer Mark Ronson who then signed him to Allido Records. From there WALE has released hit after hit, signed with Interscope Records, and went on to create albums like “The Gifted” and “About Nothing” that peaked on the Billboard charts. In the Sean John campaign, WALE exemplifies the Sean John lifestyle wearing a range of looks from suiting to sportswear and accessories.
Hailing from the Dominican Republic and raised in Harlem, New York, recording artist, Messiah has worked his way to international prominence through solidifying himself as the Spanish Remix King. From the start of his career he has done nothing short of dreaming big. The renowned artist accelerated recognition from the release of the single “Las Vocales: along with singer Tali which landed them on the Latin Billboard charts, to the release of club banger “Si Ta Bien” and to becoming the first Latino rapper to sell out Stage 48 and sell out Madison Square Garden 3 consecutive times in under a year. Participating in the upcoming Dream Big campaign mark’s Messiah’s first fashion partnership and truly exemplifies the essence of how far dreaming can take you!
The Dream Big movement is driven by a national advertising campaign that will feature images across Sean John’s in-store shops at Macy’s, on-line store, social media channels, and outdoor placements. Sean John’s Fall/Holiday 2016 collection will be available at Macy’s store across the country and online at macys.com beginning this month.
ABOUT SEAN JOHN
Sean John, a privately held company, was created by music icon Sean “Diddy” Combs and made its fashion debut with a men’s sportswear collection for the spring 1999 season. In 2004, Sean “Diddy” Combs for Sean John was honored by the Council of Fashion Designers of America as Men’s Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May 2010, Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Holiday 2010.
The Sean John product is available online at macys.com and in over 400 Macy’s stores across the country, with additional doors to be added in the years ahead. Learn more at www.seanjohn.com