SESAC Latina, the most progressive performing-rights organization in the industry, has signed singer/songwriter Christian Nodal for representation.
"We are truly proud to have him as part of our roster," remarked SESAC Latina's Director Celeste Zendejas."He is an artist of enormous potential and great talent."
Though a youthful 18-years-old, Christian Nodal has already become one of Latin music's most impressive debut artists on the radio and social media, conquering the Regional Mexican music scene with his style that he dubs "mariacheño," a fusion of ranchera and norteño music. The artist is garnering acclaim for his latest single titled "Probablemente", featuring popular Spanish vocalist David Bisbal. Despite its very recent entry into the market, "Probablemente" has already reached #1 on the iTunes Spain Regional Mexican chart and the video has surpassed 12 million views on YouTube.
Christian's airplay and social-media reach continue growing each day, achieving unprecedented levels for a Latino artist under 20, easily moving him beyond the moniker of "overnight sensation" consolidating his reputation as an all-around talent.
The signing of Christian Nodal with SESAC Latina coincides with an extremely successful era in the history of the organization, as many affiliates are achieving global success along with a plethora of #1 hits on Billboard and monitorLATINO.
SESAC is a music rights organization that serves both the creators of music and music users through music licensing services and the use of information technology and data science to provide timely, efficient royalty collection and distribution. SESAC's performing rights subsidiary is the second oldest and most progressive PRO in the U.S., the only PRO to pay monthly radio royalties, and was the first PRO to pay songwriters and publishers for live performances in venues of any size. Itsaffiliate roster continues to grow, with recent signings such as Mariah Carey, Zac Brown, Green Day, Kesha, Charli XCX and Nikki Sixx joining stalwarts Bob Dylan, Neil Diamond, Lady Antebellum and the Kurt Cobain catalog.
The acquisition of the Harry Fox Agency (HFA), the leading U.S. mechanical rights organization, positions SESAC as the ONLY rights organization in the United States, with the ability to offer singular licenses for the works for its affiliated writers and publishers that aggregate both performance and mechanical rights. This allows SESAC to drive greater efficiency in licensing for music users, as well as enhanced value for music creators and publishers. SESAC's Rumblefish subsidiary is a leader in music micro-licensing, network monetization on platforms such as YouTube and license verification utilizing its patented RadKey technology. Headquartered in Nashville, the company also has offices in New York, Los Angeles, Atlanta and London.
In addition, SESAC Latina represents such prestigious artists as Draco Rosa, Nicky Jam, Gente De Zona, Reik, Jencarlos Canela, Carlos Baute, Enrique Bunbury, Rayito, Rafa Arcaute, Luz Casal, Gaby Moreno, Intocable, Joey Montana, Luciano Luna, Calibre 50, Aleks Syntek, América Sierra, among many others. SESAC, founded in 1930, was the first performing rights organization to create a Latin music-focused division. www.sesaclatina.com