Brompton (makers of the iconic folding bike) have set up a 15 second Instagram video competition that is open to aspiring movie makers all over the globe. Titled #MyUnseenCity, the contest is designed to encourage young urban explorers to showcase hidden gems in their city through their filmic creativity.
A couple of popular entries that have already come in:
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This is part of #MyUnseenCity – the perfekt spot to be explored by a @bromptonbicycle … Shot by #dkmotion in #myunseencity #abandonedplace #emptyhouse #rogorivas #old #mood #miscellaneous #yellow #ruined #architecture #abandoned #urban #urbex #абандон #urbanexploration #rust #underground #justgoshoot #ferriswheel #turkeystagram #ig_mood #turkishfollowers #naturalperfection #landscape_lovers #streetphotography #all_abandoned #all_shots #instagood
Contestants do not need to own a Brompton (or any bike) to enter. The contest is now open and will close at midnight on March 31st.
Entries will be judged by award winning director Guy Ritchie, as well as the President and MD of Warner Bros. and Harry Potter Global, Josh Berger and Lionel Wigram – producer of the Harry Potter series and Sherlock Holmes.
Best video entries will win a Black Edition bike. The overall winner will be flown to London for the weekend of the Brompton World Championships in 2016 with an invitation to participate using their newly won Brompton!
Iconic bike brand celebrates the launch of its Black Edition with urban movie challenge #MyUnseenCity
To celebrate the second special edition production run of its iconic Black Edition, Brompton Bicycle, the UK’s largest bike manufacturer, is launching a film-making competition. This contest will be judged by a panel of leading figures in filmmaking, including renowned British director Guy Ritchie. Inspired by night-time cycling in cities, the Black Edition bike will encourage younger ‘urban explorers’ to discover the freedom they can feel as they explore city life on a Brompton bike.
The Instagram competition will inspire entrants to create a short 15-second film of their own ‘unseen’ city, showcasing its hidden gems and what makes city living so unique and exciting to them. The competition was inspired by the parts of city life seen only by bike, when the calmness of night-time reveals the secrets of the city. To view Brompton’s own #MyUnseenCity film visit https://youtu.be/0xbXBnqdI2k
Using the hashtag #MyUnseenCity, the competition is open to anyone with an Instagram account. The winner will be announced at the end of March 2016. All of the films uploaded as competition entries will be available to view on Instagram and through Brompton’s own channels via its global web page (www.brompton.com) and Facebook (https://www.facebook.com/BromptonBicycle).
The ten most liked films will then be viewed by the Brompton Bicycle judging panel featuring:
- Guy Ritchie – Director of Man from Uncle, Sherlock Holmes, Snatch and the forthcoming King Arthur (and Brompton owner)
- Josh Berger, CBE – President and MD of Warner Bros. UK and Harry Potter Global – hugely successful movie executive (and Brompton owner)
- Lionel Wigram – Producer partner of Guy Ritchie – produced Harry Potter series, Sherlock Holmes and Man from Uncle with Guy Ritchie (and Brompton owner)
- Will Butler-Adams, OBE – CEO of Brompton Bicycle (and Brompton owner)
Two runners up will win a special edition Brompton Black Edition Bike while the overall winner will get to take the same bike to London to participate in the Brompton World Championships in UK’s capital in 2016.
The winning film will also be shown worldwide in Brompton’s ten flagship Junction stores and via Brompton.com/blackedition.
“We are delighted that Brompton owner and fan, Guy Ritchie has kindly agreed to head-up our judging panel to help spread the word about just how much fun you can have exploring cities around the world on our bikes,” said Brompton CEO Will Butler-Adams, OBE. “We look forward to seeing the creativity of our Bromptoneers worldwide as they shine a light on unseen sides of our cities from across the world.”
The Black Edition will be available to order in S (flat), M (upright) and H (more upright) style handlebars with either two- or six-speed gear options. The extremities are black, with mainframe options available in Black, White, Orange, Lime Green and Lagoon Blue.
The Black Edition is a special edition bike and is available at all Brompton Junction stores and selected dealers worldwide. Prices range from $1500-$1750.