Why Every Artist Needs A Marketing Plan

"Why Every Artist Needs A Marketing Plan"


By: Ray Acosta

Wait, hold up…  You don’t have a Marketing plan? Oh Em Gee!

Promotion seems to be what every independent artist struggles with the most, but at the same time it’s the most important part of any artist’s profession. Your marketing plan plays an important role in your independent music career. (Ask whoever is working your music to give you a plan which shows tentative results). It’s important to have a plan to follow and return to when things get out of control. You’ve gone through the entire process of writing, recording, mixing, mastering and distributing your music. (This is your life!)

What’s your next move?

You now need to create a detailed marketing plan on how to get your music to the fans that will admire it and potentially support you.

Music marketing is that key piece to the riddle many artists basically never put into effect.


You are contending with a huge amount of artists and record labels which means you must have your music mixed and mastered (big difference in the sound). It gives your music a better chance at getting played by DJs in the clubs and radio mix-shows.

Create a focus group of 12 people who don’t know each other and let them rate your songs. Depending on the results you will select your single.


What makes you exceptional or different?

What would you like to be known for?

Who would you compare yourself to?

Who does your music speak to most? (Demographic: Age)

Where do your potential fans go to discover new music?

Where in your neighborhood do they hang out?

Write down all of your options – The park, the mall, lounges, corner stores, convenient stores, restaurants and whatever else comes to mind. Think, think, think.

By answering all of these questions you will have a much easier time and a better idea of where they are and allows you to understand your fans and how they think. It’s not about getting your music in front of an audience (let’s get that clear), it’s about getting your music in front of fans who listen to your genre of music and support.

3. You are a BRAND. 

In other words, you must be the part, live the part and look the part!

You should have an official website (with an official URL) and updated regularly with professional photos, bio, current tour dates, social media info, mailing list, and blog.

Why do you need this?

1- It makes you look like the professional artist that you are (People will respect you more). There are too many “artists” out there with no website (only with a Facebook, Twitter, Instagram or a YouTube account) and it doesn’t make their brand look good at all.

2- Fans need a place to filter the traffic back to you. Your fan base will grow tremendously.


Read more at: RayRoq.com