Microsoft Hosts the Release of Broods Latest Music Video – Heartlines

Music Technology
"Microsoft Hosts the Release of Broods Latest Music Video – Heartlines"

Electropop artists Broods have collaborated with Microsoft for their latest music video “Heartlines” to produce a new experience for their fans, powered by the Microsoft Band: a device that tracks heart rate, calorie burn, sleep quality, and exercise. During singer Georgia Nott’s performance, the team translated her biodata and energy – as captured by her Microsoft Band – into stunning geometric visuals in the music video. The brother-sister duo wanted to rethink the music video experience and create a deeper, more emotional layer for their second single “HEARTLINES,” co-written with fellow New Zealanders singer-songwriter Lorde and Joel Little.

To celebrate the worldwide premiere of the music video, Capitol Records hosted a special performance and panel session at the Microsoft Venice Lounge in Los Angeles. The intimate invite-only event included a special stripped down performance by Broods and an exclusive look at the Microsoft enabled live show which fans will be able to experience during the band’s upcoming US tour, which kicks off today, August 1, in Washington D.C.