Partnership expands Univision’s mobile reach to deliver telenovela content and a selection of live Liga MX Fútbol, with available social integrations to multicultural highly engaged audiences.
Univision Communications (UCI), the leading media company serving Hispanic America, which includes the No. 1 U.S. Hispanic multi-platform web property, partnered with Verizon to feature in its go90 mobile first entertainment platform a mix of UCI’s entertainment, sports and video on demand (VOD) content. The partnership furthers UCI’s reach among mobile multicultural millennial audiences by providing them with access to content through their mobile phones, when and where they want to consume it, as well as increased engagement through social media.
Video from a variety of Univision’s programming will be available on go90. A selection of live Liga MX matches as well as its latest primetime novelas will be accessible for streaming on go90 by Verizon Wireless customers. All go90 users will also be able to enjoy Flama, Univision’s digital network, which is produced in association with Bedrocket Media and features content created by, for and with Hispanic Millennials with a focus on comedy and culture, and Univision News including “news clips of the day” from Univision’s awardwinning news team.
“With Hispanic smartphone penetration at 82%, and app engagement levels that are 18% higher than the general population, go90 is an ideal way for us to further serve our highly engaged digital audiences,” said Tonia O’Connor, president of Content Distribution and Corporate Business Development, Univision
Communications. “We applaud Verizon for its innovation in building a robust mobile platform and for recognizing the opportunity that comes with an investment in Hispanic consumers.” Terry Denson, vice president of content acquisition and strategy for Verizon said: “Video consumption on mobile devices continues to grow and Hispanics lead that trend. Univision is the leader in delivering soughtafter content for consumers as well as incredible reach for distributors and advertisers. By offering the best representation of Univision’s sports, news and entertainment properties to all go90 users, go90 establishes itself as the categorical leader of multicultural and millennial content.”
Go90 will offer users live events, prime-time TV, best-of-the-web and original series across Comedy, Music, gaming, Lifestyle, Sports, News and Entertainment and boasts 15 of the 30 most-viewed network shows and 9 of the 15 most-viewed shows on the web with fresh new content added to the platform regularly.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the mostwatched U.S. Spanish-language cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports network, Univision tlnovelas, a 24-hour cable network dedicated to telenovelas, ForoTV, a 24- hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, UVideos, a bilingual digital video network and Uforia, a music application featuring multimedia music content; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of
the top 25 U.S. Hispanic markets a nd Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for FUSION, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio.
About Verizon Communications Inc.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, employs a diverse workforce of 178,500 and generated more than $127 billion in 2014 revenues. Verizon Wireless operates America’s most reliable wireless network, with 109.5 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. For more information, visit www.verizon.com/news/.