LBI Media, Inc., the fastest growing, minority owned Spanish language broadcasting company in the U.S. announced today that its Estrella TV Network continues delivering growth nationally among Hispanic millennial adults and men during the fall television season.
In the current Nielsen National TV View report(1), Estrella TV delivered impressive growth among Adults 18-49, Men 18-49, Adults 25-54 and Men 25-54 against its Spanish language broadcast network competitors during Early Fringe, and was ranked #3 in the 10-11pm hour across key demographics during the fall season(2), outranking Univision’s Unimas television network.
Estrella TV was one of only two Spanish networks to deliver growth among men 18-34 M-F 7p-11p and M-F 8p-11p Prime, Total Day (M-Su 6A-6A) and M-Su Prime (7p-11p). Estrella TV was delivered the highest percentage growth among millennial men across Spanish language broadcast network competitors during Weekend (Sa-Su 12p-7p)(3).
The most impressive growth among millennial adults and men was with some of Estrella TV’s most dynamic and highest rated shows, such as iTestigo (M-F 3p-4p) Men18-34 +20% and Adults 18-34 +40%; En Vivo (M-F 5p-5:30p) Men 18-34 +125% and Adults 18-34 +56%; Tumbaburros (M-F 6p-7p) Men 18-34 +78% and Adults 18-34 +46%; Rica Famosa Latina (M-F 7p-8p) Men 18-34 +43%, Noches Con Platanito (M-F 9p-10p) Men 18-34 +28% and Adults 18-34 +5%; and Alarma TV (M-F 10p-10:30p) Men 18-34 +20%(4).
“Our continued growth among Hispanic millennials is a strong validation of the precise creative direction and type of programming Estrella TV has been developing for the past eighteen years. We are encouraged by this growth and are confident in the programming model that we have developed, which caters to today’s Hispanic viewer living in the US,” stated Lenard Liberman, CEO, LBI Media, Inc., parent company to Estrella TV.
Estrella TV Network has been betting on a counterprogramming strategy since its inception in 2009 before it was a trending topic among Spanish language television networks, and was the first to offer Hispanic television viewers programming that is relevant, dynamic and made by Latinos for Latinos living in the US.
About LBI Media, Inc.
LBI Media, Inc., is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media, Inc. is the parent company to the Estrella TV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Season to Date Comparisons (09/19/2016 – 11/23/2016 vs 09/21/2015 – 11/25/2015); Dayparts and demos as stated; Report ID: 2376676; excludes sports, Live +SD 000.
(2)Source: Nielsen National TV View; Live+SD (000), excludes sports; M-F 10p-11p; Networks and demos as stated; Report ID: 2377909
(3)Season to Date Comparisons (09/19/2016 – 11/23/2016 vs 09/21/2015 – 11/25/2015); Dayparts and demos as stated; Report ID: 2376676; excludes sports, Live +SD 000.
(4)Source: Nielsen National TV View; Season to Date Program Average Comparisons (09/19/2016 – 11/23/2016 vs 09/21/2015 – 11/25/2015); Estrella TV programs, times and demos as stated; Live+SD 000
Contributed: Hispanicize Wire – Estrella TV Delivers Highest Growth Among Millennials Across Spanish Language Broadcasters In Fall Television Season