Tribeca Music/EMPIRE Records recording artist Cierra Ramirez today releases a new video for her latest single “Bad Boys”. The video exclusively premiered yesterday on Sweety High who called the video, “not only is the video visually stunning and fun to watch, it’s also oh-so-relatable.”
The video was directed by Arrad Rahgoshay of Riveting Ent Group whose most recent videos include Ariana Grande, TYGA, Lady Gaga, and others. The treatment tells the story of a young woman with a decision to make – a choice between the logic of one’s mind and the passion of the heart which sees Cierra toggling between the two.
Cierra remarks, “We are faced with the constant struggle of making the “right” decision in love and in life. Sometimes though, especially being a young woman, passion calls and we answer!”
The release of the song, “Bad Boys”met with a great response from social platforms and press last week, and premiered exclusively on Complex who wrote: “The track takes cues from Mase’s “Feel So Good” and Miami Sound Machine’s “Bad Boy”.
The song received a ringing endorsement from Spotify, who placed it on their official “New Music Friday” playlist and also caught attention from Hip Hop DX, Just Jared Jr and Betches.
The track was executive produced by Tha Aristocrats (Kanye West) and is Cierra’s first single since last year’s viral song, “Faded” which has over 4 million views since its release and received lots of exposure last summer as the #3 most added song at Top 40 Rhythm Radio.
“Bad Boys”is an alluring, up-tempo track, inspired by the classic film Cry Baby which is Cierra’s favorite movie.
The full project includes songs from Harmony Samuels (Ariana Grande/Fifth Harmony) and DJ Buddha (Pitbull/Lil Jon). Cierra plans to tour extensively with tour dates to be announced.