In preparation for the January launch for the national call for entries for the Tecla Awards, DiMe Media and Hispanicize 2016 are hosting the second annual #TeclaAwards Twitter chat on Thursday, December 10th from 2 to 3 p.m. ET titled ‘What’s Next in U.S. Latino Digital Trends for 2016’. The chat will be led by some of the nation’s top Latino digital influencers, brands, marketing agency and digital influencer network leaders and be followed using the hashtag #TeclaAwards or by following the Twitter handles of @Hispanicize and/or @DiMeMedia.
The U.S. Hispanic digital and social media marketing field has grown at an impressive rate allowing businesses, both big and small, to capitalize on new social platforms, mobile devices and more to reach consumers in Spanish, English and even bilingually. With such rapid evolution in the industry, many brands, agencies and individuals have emerged as standouts but many others are seeking insights on how they too can get engaged.
In this industry-wide conversation, multicultural digital experts and influencers will address some of the most talked-about questions surrounding the U.S. Hispanic marketing industry such as what are the keys to real-time Hispanic digital marketing success? What are the risks? What elements should be taken into account when evaluating the success of a U.S. Latino digital marketing campaign? How is online digital buying and social media converging and more.
Other top questions that will be explored are:
What were the most notable U.S. Latino digital trends of 2015?
Which platforms do you think digital marketers are still not fully optimizing yet? Why?
Have online media planners in the U.S. Hispanic space
How are U.S. Hispanic digital advertising and video content marketing strategies evolving?
What are successful U.S. Hispanic brands doing to capitalize on the evolution of Hispanic digital marketing? Who are they and what makes their approach stand out?
What are the keys to real-time marketing success? What are the risks?
What are your 2016 predictions for the future of Latino digital marketing?
About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the 2nd annual Tecla Awards recognize excellence in Latino digital content creation, media, marketing and entertainment and will be held on Thursday, April 7 in Miami. The awards feature 40 categories, 30 focused on Latino digital content creators that include YouTubers, Viners, Instagrammers and other social media platforms and 10 devoted to multicultural marketing agencies, journalists, entertainers, media companies and brands.
About DiMe Media
DiMe Media (formerly Latina Mom Bloggers) is a national network of Latina and Latino digital content creators on YouTube, Instagram, Vine, blogs, Facebook and new live-sharing platforms that develop made-to-measure and culturally relevant campaigns that engage today’s multifaceted U.S. Hispanic consumers. In addition to their influencer network, DiMe produces a national one-day confab for content creators within the annual Hispanicize event called ¡DiMe!
DiMe (which translates to “Tell Me”) supports brands in connecting with more than 1,000 carefully vetted Latina and Latino content creators with branded marketing opportunities that produce results-driven programs including brand ambassadorships, branded content development, product reviews, in-market influencer-brand events, Twitter Parties, Instagram sweepstakes, Facebook chats, online media interviews and other custom-built programs.
The company is part of the corporate umbrella group that includes the annual Hispanicize Event, Hispanicize Wire and the Hispanic PR Blog. DiMe’s client roster includes Fortune 500 brands such as Procter & Gamble, Disney Junior, Unilever, Coca-Cola, NFL, Discovery Networks and Disney Studios among others.
Now in its seventh year, Hispanicize 2016 Week (www.HispanicizeEvent.com) (#Hispanicize16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.
Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.
The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.
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