NGL Media, the leading Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
Led by NGL Media’s Chief Creative Officer and established multi-platform director, Ben DeJesus, the NGL Studios in-house team will spearhead productions around branded digital content, TV commercials, broadcast programming and documentaries in both English and Spanish. Co-founder, John Leguizamo, will also be involved on a project-to-project basis. The new division has production offices in New York, Los Angeles and Miami, but “goes wherever the story takes them,” as their mantra states.
“Over the past few years we’ve produced all types of content, from branded entertainment to documentaries and even music video integrations. Solidifying production under NGL Studios as a stand alone division is a natural evolution of our business,” says DeJesus, who will serve as President. “Today’s production services landscape really lends itself to what we’re doing with NGL Studios, as advertisers, agencies and media companies alike are looking for partners who can seamlessly create great content with top talent that resonates across platforms – that’s us!”
NGL Studios already touts a multitude of branded entertainment series case studies for clients such as P&G, Ford, Diageo, Schick, Dodge, Amtrak, California Milk Board, Lexus, Claritin, Valvoline and others which can be viewed at NGLMedia.com. Additionally, the NGL Studios team has produced over one hundred hours of TV programming and 20+ music videos that have been seen millions of times, with brands organically integrated into both. The NGLS crew also produced the widely acclaimed PBS documentary ‘Tales From A Ghetto Klown’ featuring John Leguizamo. Most recently, NGL Studios President, Ben DeJesus, has been working closely with Bachata superstar Romeo Santos, on a similar project. Other celebrities who have appeared in NGL Studios productions include Zoe Saldana, Dascha Polanco, Gina Rodriguez, Prince Royce, Chino y Nacho, Brooklyn Nine-Nine’s Stephanie Beatriz and Melissa Fumero and many top Latin influencers.
“NGL Studios is a logical extension of the NGL brand that has evolved tremendously on both the media and production fronts. We’ve got more than a dozen branded entertainment programs under our belts, and we’re excited about building relationships with new and existing partners looking to tap further into our production services offering across platforms,” says NGL Media CEO, David Chitel.
“I’m pumped about the work me and my partners have already done together, and what I love most is that NGL Studios is not a typical production house model. These guys get it on every level, and I’m personally excited about the potential of what we can do together,” says partner John Leguizamo.
NGL Studios’ full-scale production services include creative development and scripting, full service TV and Digital production, casting and talent relations, full service post, creative editorial, motion graphics, audio post and music supervision and licensing. To learn more about NGL Studios visit NGLMedia.com.
About NGL Studios
NGL Studios is a team of storytellers specializing in branded content for the new generation. From digital to broadcast, mobile to social, Hispanic to millennial, NGLS connects consumers to brands through compelling stories in commercials, webisodes, broadcast programming, new media, documentaries and music content, in both English and Spanish. NGL Studios has vast experience working with celebrity talent, social influencers and real people with compelling stories to tell. NGL Studios collaborates with agencies, advertisers and media partners alike on every step of the creative process, from content development through full-scale production and post, supported by parent, NGL Media, the leading Latino video marketing solutions company, and its proprietary video distribution platform.
About NGL Media
NGL Media is all about creating unique video marketing solutions to connect advertisers with the TOTAL Latino market like never before. Our proprietary video platform organically delivers millions of premium monthly video impressions professionally managed through our Latino Video Hub. NGL Media’s direct to publisher relationships allow us to delivery the highly diverse Digitally-connected Latino audience with pinpoint accuracy in a multitude of ways. Although we specialize in New Generation Latinos (NGLs), our video platform spans major Latino demographic groups allowing us to target by language, geo, content category, age, gender and beyond. As such, NGL Media is a top Latino- endemic entity per comScore Video Metrix with further audience verification from MOAT and Nielsen OCR.
Contributed: Hispanicize Wire – NGL Media and John Leguizamo Launch Full-Scale Production Division, NGL Studios