"HBO Latino Presents Yandel – Legacy Live Red Carpet Event"
HBO Latino celebrated Yandel and his upcoming concert with them “Camino Al Concierto and Legacy: De Lider a Leyenda” at what I want to say was one of the most innovated media events I have ever been to. As we walked into the Center 548 building, you had no idea what was about to take place. The building seemed like empty floors with each floor having its own set of responsibilities. media was escorted via what can only be described as a freight elevator totally repurposed with Yandel artwork, couches and crates.
Elevator Images
But enter the top floor and the motif totally changed, the well designed set was reminiscent of bleacher seating which was perfect considering that everyone would be able to view the Q&A without  any interference. Inside, the red carpet was already set up with Media lined up to take pictures of the celebrities as they made their way through the red carpet. unconventional in its set up, but great for us media as we were able to take some great shots of them as they paraded through. Check them out below.
Red Carpet Images
Alex Sensation
Model Denise Bidot (HBO Latino Interview)
Dascha Polanco (Orange is the New Black)
HBO Latino film programming VP Leslie Cohen, HBO Latino film programming senior VP Doris Casap, HBO Latino director of business affairs Rebecca Vazquez, Ruben Leyva of Sony Music U.S. Latin, HBO Latino multicultural marketing SVP Lucinda Martinez, and Sony Entertainment Business Development Manager Melissa Exposito – Greeting Yandel
50 Cent, Yandel, Alex Sensation
50 Cent
Yandel
50 Cent and Yandel
Musician Yandel and wife Edneris Espada Figueroa
Step and Repeat
Step and Repeat
50 Cent
Kareen Savinon, J.W. Cortes
Singer Justine Valentine (HBO Latino Interview)
Singer Justine Valentine
Singer Justine Valentine
George “Urban Jibaro” Torres
50 Cent and Yandel
50 Cent, Yandel, Alex Sensation
Kareen Savinon
Rebecca Torres attends the HBO Latino red carpet premiere of the “Camino Al Concierto and Legacy: De Lider a Leyenda” at Center 548 on April 7, 2015 in New York City.
Yandel Screen
Yandel Interview
Music video director Spiff
George “Urban Jibaro” Torres
Dascha Polanco (Orange is the New Black),
Singer Justine Valentine
Jessenia Vice
HBO Latino multicultural marketing VP Jackie Gagne, HBO Latino film programming VP Leslie Cohen, HBO Latino film programming senior VP Doris Casap, HBO Latino director of business affairs Rebecca Vazquez, Ruben Leyva of Sony Music U.S. Latin, HBO Latino multicultural marketing SVP Lucinda Martinez, and Sony Entertainment Business Development Manager Melissa Exposito
Yandel
Dascha Polanco (Orange is the New Black)
Music video director Spiff
Alex Sensation (HBO Latino Interview)
Yandel / HBO Latino Free Vending machine
Rebecca Torres (HBO Latino Interview)
Yandel / HBO Latino Free Vending machine
50 Cent and Yandel
HBO Latino film programming VP Leslie Cohen, HBO Latino film programming senior VP Doris Casap, HBO Latino director of business affairs Rebecca Vazquez, Ruben Leyva of Sony Music U.S. Latin, HBO Latino multicultural marketing SVP Lucinda Martinez, and Sony Entertainment Business Development Manager Melissa Exposito
50 Cent
HBO Latino film programming VP Leslie Cohen, HBO Latino film programming senior VP Doris Casap, HBO Latino director of business affairs Rebecca Vazquez, HBO Latino multicultural marketing SVP Lucinda Martinez, and Sony Entertainment Business Development Manager Melissa Exposito, Ruben Leyva of Sony Music U.S. Latin
Kareen Savinon (HBO Latino Interview)
Alex Sensation
Kareen Savinon, J.W Cortes
Model Denise Bidot
J.W. Cortes (Gotham Tv Show)
Music video director Spiff (HBO Latino Interview)
J.W. Cortes (Gotham Tv Show)
Jessenia Vice
Music video director Spiff
Music video director Spiff
Model Denise Bidot
Model Denise Bidot (HBO Latino Interview)
50 Cent (HBO Latino Interview)
Yandel
Rebecca Torres
50 Cent
J.W. Cortes (Gotham Tv Show)
HBO Latino film programming VP Leslie Cohen, HBO Latino film programming senior VP Doris Casap, HBO Latino director of business affairs Rebecca Vazquez, Ruben Leyva of Sony Music U.S. Latin, HBO Latino multicultural marketing SVP Lucinda Martinez, and Sony Entertainment Business Development Manager Melissa Exposito
Yandel
Once the red carpet was done, we were escorted to another section of the floor where a party was set up complete with small booths that were set up to both entertain the crowd and push social media about the event out to the masses directly from us – the media!
Whatever you were into, I felt there was something there to do. Network with other Media professionals, talk to old and new friends, try out the photo booths from above or merely enjoy the music and sip on some of the newest flavors of Red Bull. If you were wondering what 50 Cent was doing at a Latino event, well you know he did a couple of songs with Yandel already so they are quite chummy with each other, but 50 Cent also Sponsored the event with his new Vodka EFFIN. HBO Latino made sure that the Heinken was flowing all night as you can see from my Instagram pic above.  After some time of this, we were all then escorted back to the other side (remember the one with the bleachers?) yep! it was Q&A time and you can check those pics out below.
Q&A Images
HBO Latino multicultural marketing VP Jackie Gagne takes part in a Q&A during the HBO Latino red carpet premiere of the “Camino Al Concierto and Legacy: De Lider a Leyenda” at Center 548 on April 7, 2015 in New York City. (Photo by Michael Loccisano/Getty Images for HBO)
Alex Sensation takes part in a Q&A during the HBO Latino red carpet premiere of the “Camino Al Concierto and Legacy: De Lider a Leyenda” at Center 548 on April 7, 2015 in New York City. (Photo by Michael Loccisano/Getty Images for HBO)
Alex Sensation (L) and musician Yandel take part in a Q&A during the HBO Latino red carpet premiere of the “Camino Al Concierto and Legacy: De Lider a Leyenda” at Center 548 on April 7, 2015 in New York City. (Photo by Michael Loccisano/Getty Images for HBO)
All in all you couldn’t have asked for a better event and it went off smoothly. Hope you guys enjoyed taking this walk with me. Comment below or simply like to show the world that
